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Presented by Diego Ruiz, Jeffery Botwinick, Karina Ramos,Yanmi Wang

Presented by Diego Ruiz, Jeffery Botwinick, Karina Ramos,Yanmi Wang. Agenda. Product Introduction Situation & Trend Marketing Segmentation Target Market Market Needs Market Objectives The value Proposition. Product Position Competition Distribution Strategy Price Strategy

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Presented by Diego Ruiz, Jeffery Botwinick, Karina Ramos,Yanmi Wang

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  1. Presented by Diego Ruiz, Jeffery Botwinick, Karina Ramos,Yanmi Wang

  2. Agenda • Product Introduction • Situation & Trend • Marketing Segmentation • Target Market • Market Needs • Market Objectives • The value Proposition • Product Position • Competition • Distribution Strategy • Price Strategy • Markteting Communications • Finacial Analysis • Conclusion

  3. Situation& Trend

  4. Marketing Segmentation Geographic

  5. Demographics & Behavioral Factors

  6. Target Market Target Market Market Needs Outdoor enthusiasts Campers Hikers Picnics Sanitation Staying secured to a table Durability Convenience Protection from the environment

  7. Marketing Objectives Short-term Long-term Create brand awareness and product differentiation. R.E.I. exclusivity Develop customer relationships. Have a 35% local market share Become one of the top brands Expand Smart Cover distribution.

  8. High-quality Improving the level of convenience   Portability Reasonable price TheValue Proposition

  9. Product Position

  10. Standard table covers Competition • Table Weights • Insulated tote bag

  11. Distribution Strategy Warehousing/Office In store placement • Vertical marketing system • Contractual VMS

  12. Pricing Strategy

  13. Marketing Communications • Social Networks • Magazines • Promotion • Off-season Coupons • Family-Friend Event

  14. Financial

  15. Conclusion Innovative new product Strategy projects year one profits Product allows for growth Learning objectives

  16. Reference Kolter, P. & Armstrong, G. (2014)  Principles of Marketing. Upper Saddle NJ:Pearson Maps of world (2013). Retrieved from http://www.mapsofworld.com/usa/national-parks/maps/major-national-park-usa.jpg Q&A Retrieved from http://www.digit-8.com/wp-content/images/question-comments-concerns-blog.jpg

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