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E-Business Models

This overview delves into the essentials of e-business models, emphasizing their roles and challenges in the digital marketplace. It covers fundamental Excel functions useful for e-business applications, such as logical functions and VLOOKUP, enabling better data management. The text discusses various e-business models like B2B, B2C, C2B, and C2C, highlighting key players such as Amazon. Additionally, it addresses trends in e-commerce revenue growth and the future of e-channels, e-portals, and e-government, providing insights into the evolving landscape of online business.

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E-Business Models

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  1. E-Business Models

  2. Take Aways • Understand e-Business models & challenges • Understand when and how to use basic functions in Excel including Logical, Vlookup and Miscellaneous functions

  3. Introduction E-Commerce refers to the distribution of goods and services over the Internet or any other online system • Pure play – an Internet retailer that has no physical store, such as Expedia.com and Amazon.com • E-business– conducting business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners • E-business model – an approach to conducting electronic business through which a company can become a profitable business on the Internet

  4. E-BUSINESS MODELS • Business-to-business (B2B) • Business-to-consumer (B2C) • Consumer-to-business (C2B) • Consumer-to-consumer (C2C)

  5. Some Statistics • The total e-commerce revenue grew from 72 billion U.S. dollars in 2002 to 228 billion U.S. dollars in 2010 • A 2011 e-commerce market forecast predicts retail revenues alone to reach 338 billion U.S. dollars in 2015 • The number of online buyers in the U.S. is expected to grow from 140 million in 2010 to 170 million in 2015 according to eMarketer estimates. • Who is the biggest player in the e-commerce market? Amazon: In 2010, Amazon.com generated more than 34 billion U.S. dollars in revenue

  6. Mobile Commerce in the U.S.

  7. Yike Bike

  8. Online Clothing Retailers • Lands’ End Virtual Model • Virtual Dressing Rooms

  9. BUSINESS-TO-BUSINESS (B2B) MODELS Systematic sourcing– involves buying through prenegotiated contracts with qualified suppliers Spot sourcing– businesses buy transaction-oriented commodity-like products and rarely involves a long-term or ongoing relationship between buyers and sellers

  10. BUSINESS-TO-BUSINESS (B2B) MODELS Marketplace classifications • MRO hubs • Yield managers • Catalog hubs • Exchanges

  11. Buyer Model (Few Buyers, Many Sellers) Reverse auction – the winning bid is the lowest, rather than the highest English auction – the highest bid offer wins

  12. INTERMEDIARIES Intermediaries – agents, software, or businesses that bring buyers and sellers together that provide a trading infrastructure to enhance e-business Reintermediation – using the Internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways

  13. INTERMEDIARIES Types of Intermediaries

  14. E-MARKETPLACE BENEFITS AND REVENUE MODELS Advantages and limitations of various e-marketplace revenue models

  15. Future Trends: E-Channels, E-Portals, and E-Government Extended E-Business Models

  16. Web Site Metrics Clickstream data tracks the exact pattern of a consumer’s navigation through a Web site Clickstream data can reveal: • Number of pageviews • Pattern of Web sites visited • Length of stay on a Web site • Date and time visited • Number of customers with shopping carts • Number of abandoned shopping carts

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