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Cosmetics Case Study

Cosmetics Case Study

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Cosmetics Case Study

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Presentation Transcript

  1. Cosmetics Case Study InterestMatrix In Action

  2. The Customer • Web Site Selling Cosmetics • Need 1,000 clicks per day • Limited Ad Budget

  3. The Problem • Google Traffic Estimator • Cosmetics, Make-Up, Skincare – are very expensive

  4. The Magic • Use IMX Related Interests to Uncover ‘Cheaper’ words that will still drive traffic to the site • With IMX 63% More Clicks For same Budget

  5. IMX Solution • IMX identified interests related to ‘cosmetics’