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Maximizing Your Twitter Potential: Tips for Success

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  1. Twitter Tips Juliet Davis

  2. What Twitter Can Do For You • Establish you as an expert. • Increase your business. • Help you get a job. • Help you promote a product or service (but you need to be indirect)

  3. 4 U’s Be USEFUL to the reader, Provide him with a sense of URGENCY, Convey the idea that the main benefit is somehow UNIQUE; and Do all of the above in an ULTRA-SPECIFIC way.

  4. Twitter Tips • Find your niche topic (and related areas). • Be early in the news cycle and capture unusual voices. • Follow important people. • Build long-term relationships—and meet them outside of Twitter. • Tweet 2-3 times per week to establish a strong business presence. • Be consistent. • Provide good content, rather than selling. • Only tweet something worth tweeting. • Remember the WIFM.

  5. Your Credibility Your credibility is your currency. Rewrite for retweets (to make sure the tweet is well written). Only automatically retweet if it’s a credible source.

  6. 9 Tips for Online Writing • 1) The first 11 characters count most (grabbers: “How to,” “5 Ways,” “New,” “Now,” or recognizable name, etc.). • 2) Nothing negative, not even positive messages stated in the negative (e.g., “I don’t,” “I have not,” etc.) • 3) Be concise—use the fewest words for the greatest meaning (leave room for retweet) • 4) Avoid clever headlines (people don’t have time to “figure it out.”) • 5) Use vivid language—vivid verbs, etc. (Instead of “Many people are deciding not to go to Chick Fillet, which is bringing down revenues,” more vivid language would be: “Chick-Fillet boycot dents revenues.” • 6) Avoid boggy introductory phrases (Examples: When August arrived . . . ; If you’re looking for excitement . . . ) • 7) Avoid personal judgment words – great, good, bad (instead, describe: lively, bland, thrilling, etc.) • 8) Avoid cliches. • 9) Avoid “there are” and “it is” (Instead of “There are many ways to improve Twitter headlines,” you could say: “5 Ways to Improve Twitter Headlines.”

  7. Questions?

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