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RoLE@raeoflightentertainment

RoLE@raeoflightentertainment.com. Management Team. Edward Lent: Co-Founder and CEO of RoLE Melanie Coleman: Co-Founder and Creative Director of RoLE Eric Williams: Art Director of RoLE. Company Overview.

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RoLE@raeoflightentertainment

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  1. RoLE@raeoflightentertainment.com

  2. Management Team • Edward Lent: Co-Founder and CEO of RoLE • Melanie Coleman: Co-Founder and Creative Director of RoLE • Eric Williams: Art Director of RoLE

  3. Company Overview GameDevelopment Studio focused on designing and building RPG and social games across multiple social networking sites, open web, and mobile platforms.

  4. Social games that work alone Limited Simplistic Teamwork Boring Repetitive RoLE Away From the Norm • Simple one-click RPG's • Non-Interactive Stories • Shallow Stories • Limited Character Customization

  5. RoLE into a new world of gaming • Create an entire World or IP of games that work together. “One-World” Concept • Allow variety, cross-game socialization, and game-play elements • Provide detailed player customization options • Unique and engaging interactive stories • Utilize multiple game-play elements to break up monotony

  6. Competitive Advantage • Gamers are looking for the 'Next Best Thing' in social gaming. • Current games are simple 'cookie cutter' versions of themselves. Innovation like ours is GREATLY needed. • Our “One-World” concept will bring something completely new and innovative to the market.

  7. Each user translates into revenue Users pay for Virtual Currency Users can take Surveys and complete Sponsored Offers to gain virtual currency Market Strategy • Advertising leads to Viral Growth and brings in revenue • Assuming: 8% conversion rate and 5 invites per user, we can grow our customer bast to 16,000 within 3 months

  8. 3rd party handles our acquired revenue Future Revenue additions Ancillary Products Partnerships Business Model • Revenue is currently acquired in 4 ways • Virtual currencies • Surveys • Sponsored Offers • Advertisements • Revenue is generated by our users

  9. Provide a 5 year forecast: Containing $ and key Metrics (# of customer & conversion rate.) Bottom up forecast The audience understanding is more important than fabricated numbers Financial Projections

  10. Our RoLE • Mystic Lands – Currently in Development Phase • Combines Social games with traditional RPG designs • Use of Funds • Staff $100k • Contract Art Company $50k • Equipment, Software, Occupancy, & Misc $50k • Hosting with Amazon $50k-$75K • Advertising/Marketing $100-250k

  11. Rae of Light Entertainment is a Game development company that plans on bringing, new, innovative, and exciting aspects to gaming at all levels. Once our funding is secured we believe we will easily reach and exceed our profit goals! RoLE it up

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