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Marketing for your Community and Competition

Marketing for your Community and Competition. Steve Bissen – Mentor FIRST Team 2977 – Sir Lancer Bots stevebissen@gmail.com. What is marketing?. mar·ket·ing ˈ märkitiNG / noun

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Marketing for your Community and Competition

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  1. Marketing for your Community and Competition Steve Bissen – Mentor FIRST Team 2977 – Sir Lancer Bots stevebissen@gmail.com

  2. What is marketing? mar·ket·ing ˈmärkitiNG/ noun the action or business of promoting and selling products or services, including market research and advertising.

  3. Why do we Market in FRC ? • Team Awareness • Potential Sponsors • Alliance Pick • Advertising

  4. Team Awareness • Is it important? • How do we do it? • Knowledge • Branding

  5. Knowledge – Who Are We? We have to tell them We have to show them We have to tell them again We have to show them again Wholesale vs. Retail Pictures, Videos, Demostrations

  6. It’s Not Just About the Robot What are we doing besides building a robot?

  7. Branding – It’s Who We Are? • Four Key Elements • Team Name • Team Number • Team Color • Team Logo

  8. Team Name This is your “brand” How other teams and the community identify you Does not have to be the school “team name” - examples Does not have to include: robotics, robots, bots – but nerdy is good 

  9. Team Number • Your Team’s Official Identity with FIRST – it never changes • Everyone on the team needs to know this. • Put the number everywhere • - Even shaved into the back of their head

  10. Team Color Land on a color – stick with it Use it on the robot, in the pits, anywhere and everywhere – even bandanas Some teams have matching shoes

  11. Team Logo Not too complex. Should translate well into a variety of formats Needs to have “staying power”

  12. Your Identity – Your Brand Once you have it – live it, love it. It can (and should) grow over time Small changes are okay Adding a “Sub-Brand” can be done, but be careful.

  13. How does it help the team ? Strong brand ID leads to recognition, could lead to sponsorships. Making sure other teams know you helps in alliance selection

  14. There can be so much more Publicity – newsletters, press releases, events, interviews Social Media – Remember the audience.

  15. Resources FIRST Website – Marketing FAQ http://www.usfirst.org/roboticsprograms/frc/team-marketing-faq?id=9452 Chief Delphi – more than the forums, look for “CD-Media” http://www.assistingcreativeenergy.com/ Other teams – everyone wants to help

  16. More than just Marketing Marketing team can also be: -Business Team -Awards / Chairman’s Team -Scouting Team -Fundraising Team Don’t take on more that you can handle – you don’t have to do it all.

  17. Questions / Discussion Final note – Power Point presentations can be boring, include photos.

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