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Ecobot Marketing Competition Training

Ecobot Marketing Competition Training. Design a Marketing Plan. Name your company. Pick an environmental issue. What do you want to invent? Determine your market. Set your price. Devise a slogan. Create a Company Name. Who are you?

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Ecobot Marketing Competition Training

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  1. Ecobot Marketing Competition Training

  2. Design a Marketing Plan • Name your company. • Pick an environmental issue. • What do you want to invent? • Determine your market. • Set your price. • Devise a slogan.

  3. Create a Company Name • Who are you? • A name can be very powerful. What will your name say about you? • Who is your target audience? • What type of services will your robot provide?

  4. Define Environmental Need • Pick an issue that addresses the competition theme (reduce, reuse, recycle, and conserve). • What does the environment need? For example: Clean air, recycling, more vegetation • How will your robot impact the environment for the future? • How will your robot be useful to the environment?

  5. Explain Your Invention • What does your robot do? • Are the parts of your robot recyclable or interchangeable? • What environmental service will your robot provide? • What tasks will your robot perform? • What makes your robot different from the others already on the market?

  6. Determine Your Marketing Strategy Ask yourself the following questions about your target industries: • What industries will you market to? • Where are they located? • What are their needs? • What do they value? • Why would they be interested in your product? • How would your robot be useful to their industry?

  7. Set the Price • How much will your robot cost? • What is the right number that will attract industries to purchase your robot? • Is your price below or above current market value? • How much will you need to charge in order to make a profit? • Will you offer additional services, such as warranties and insurance?

  8. Develop a slogan • Create a slogan that will explain your EcoBot’s mission in “Saving the Earth”. • Make sure that your slogan is catchy and easy to market. • Examples: • It’s the real thing = Coke • Just Do It = Nike

  9. Presentation Rules • You must use Microsoft PowerPoint software, however you may stream video clips into your PowerPoint format. • Your presentation must contain a maximum of 5 slides. • Your presentation must not be larger than 3 MB. • You will have 5 minutes to present the PowerPoint and 2 minutes for questions from the judges. • Participants are encouraged not to read the slides.

  10. Important Deadlines • Presentations are due on Monday, April 5, 2010 at 9:00 a.m. • PowerPoints must be sent via e-mail to presentations@ecobotchallenge.com. • Teams selected to present will be notified on Friday, April 9, 2010. • The EcoBot Challenge will be held on Saturday, April 17, 2010.

  11. Questions? Ne’Cauje Turner CASE Models Coordinator Harris County Department of Education (713) 696-0774 nturner@hcde-texas.org

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