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Annual Kellogg Marketing Competition 2006

Annual Kellogg Marketing Competition 2006. It’s showtime... are you ready?. Platinum Sponsor:. Gold Sponsor:. AGENDA. Competition Scoring Promotional Materials TG Resources TG Pricing Q&A. COMPETITION SCORING SYSTEM. Design Execution. Points possible. The Plan. 50 50 50 50 50

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Annual Kellogg Marketing Competition 2006

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  1. Annual Kellogg Marketing Competition2006 It’s showtime... are you ready? Platinum Sponsor: Gold Sponsor:

  2. AGENDA • Competition Scoring • Promotional Materials • TG Resources • TG Pricing • Q&A

  3. COMPETITION SCORING SYSTEM • Design • Execution Points possible The Plan 50 50 50 50 50 50 100 100 100 300 The Promotions • Grand Prize • Special Awards • Student Body Feedback • AKMC Committee The “Selling” Event • Revenues • Event Execution TOTAL POSSIBLE:

  4. PROMOTIONAL MATERIALS • Friendly reminder to create appropriate and tasteful promotional materials • In years passed, several teams were impacted by administration cracking down on “inappropriate” campaigning. Remember that there are prospective students and companies visiting Kellogg all the time • Post and promote only what, where, and how you were authorized to post and promote (honor code applies) • Respect yourself, your classmates, our visitors, and your school

  5. CALENDAR • Deadline to provide one copy of each promotional material Monday, November 6, 2006, 4pm – 6pm • Schedule one 10-minute session with AKMC Executive Committee in Room 150 • Only one member needs to attend • Sign-up today on scheduling sheet • Receive approval (or requests for revisions) on promotional materials Monday, November 6, 2006, Late evening

  6. CALENDAR • Deadline to submit ALL promotional materials Tuesday, November 7, 2006, 4:30pm – 5:30pm • Bring materials to Room 146 • Receive promotional materials Wednesday, November 8, 2006, 5pm • Coordinate with your AKMC co-chair • Materials will have required administration approvals • Campaigns launch Thursday, November 9, 2006, 7:30am • Campaigns end Wednesday, November 15, 2006, 10:00pm

  7. TG RESOURCES • Each team has 100 TG Bid Points to secure resources • Process is similar to allocation of Scarce and Non-Scarce Resources for Promotional Campaigns • 1st round: Bid on TG Booth Placement • 2nd round: Purchase remaining TG resources • TG resources include the following: • In-store circular • Product sampling/ Floorwalking • Liquidation • Pricing change

  8. G03 Classroom (to be used by AKMC Management) Stairway P P P P P Hallway Food Food Bank Kellogg Emporium Kafe Kellogg P Keg P 10 1 Study Rooms 13 doorway 11 9 2 P P 12 3 8 doorway 4 P 5 6 7 Hallway w/ ATM & microwaves Keg P P doorway doorway Eating Annex / Table / VIP Area TG BOOTH PLACEMENT

  9. TG BOOTH PLACEMENT • Things to consider • Availability of power: only booths 1-9 have access to electricity • Availability of walls or pillars to post materials or use as part of booth design • Amount of space for booth • Areas with high traffic • Additional bidding info • If you win a booth, you are charged the exact amount that you bid for it

  10. TG – ADDITIONAL DETAILS • Each attendee of TG receives the following: • Bag for their goodies • In-store circular • Fake money: $20 of AKMC Mega-Bucks

  11. TG PRICING • Each team will determine the selling price for its product • Price must be set and submitted to the co-chairs prior to TG (Details TBD) • Price cannot be changed (unless the “price change” or “liquidation” options have been purchased) • Prices can only be in whole-dollar increments • Teams can “bundle” to reach a higher price point • i.e., “2 for $3” • Teams CANNOT give volume discounts • i.e., “1 for $2 or 2 for $3”

  12. TG PRICING – Revenue Scoring • Teams will be scored based on their profit/loss relative to their “up-front costs” • Each team’s “up-front cost” will be a fixed cost based on a certain percentage of their product’s retail price x 500. Teams will be informed of their up-front cost prior to price setting Reminders • Consumers are on a fixed income • 12 other teams will be trying very hard to maximize their own revenue

  13. CALENDAR • Deadline to submit bids for TG booth placement Wednesday, November 8, 2006, 9pm • Submit via email • Receive results of TG booth bidding Thursday, November 9, 2006, 5pm • Submit purchases of remaining TG resources Sunday, November 12, 2006, 5pm • Submit via email

  14. CALENDAR • Set-up for TG Mega-Mart Sales Extravaganza Friday, November 18, 2006, 3pm • Sales start! Friday, November 18, 2006, 5pm • Lasts for two hours

  15. Q&A

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