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Marketing for Community Organisations 2014

Marketing for Community Organisations 2014. Saturday, 6 September 2014 Presented by Gerard Byrne B Com FCPA FAIM Volunteering North Queensland Townsville City Council. Gerard Byrne. Chair, Townsville Lifelong Learning Strategic Leadership Group Company Secretary, Northern Fury

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Marketing for Community Organisations 2014

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  1. Marketing for Community Organisations 2014 Saturday, 6 September 2014 Presented by Gerard Byrne B Com FCPA FAIM Volunteering North Queensland Townsville City Council

  2. Gerard Byrne • Chair, Townsville Lifelong Learning Strategic Leadership Group • Company Secretary, Northern Fury • Presenter, Volunteering North Queensland

  3. Marketing for Community Organisations 2013 Major Trends • Competition • Global Impacts • Social Media

  4. Marketing for Community Organisations 2014 What is marketing? Marketing is the process by which you examine the world in which you operate - that includes your customers, your competition (or other similar groups to yours) and what you have to offer. Source: www.ourcommunity.com.au

  5. Marketing for Community Organisations 2014 What is community marketing? Marketing is about the entire breadth of experiences people have with your group and the way in which people perceive your organisation- from promotional material to correspondence, to dealing directly with staff, members or volunteers. Source: www.ourcommunity.com.au

  6. Marketing for Community Organisations 2014 Marketing, Promotion, Advertising • Marketing – Why • Promotion - How • Advertising - Techniques

  7. Marketing for Community Organisations 2014 Marketing Goals? • Achieve organisation’s goal • Awareness and recognition • Attract and retain members • Attract support • Grants, Support, and Sponsorship

  8. Marketing for Community Organisations 2014 Challenges? • Time and commitment • Resources and expertise • Competition • Internal Changes • External Challenges

  9. Marketing for Community Organisations 2014 Challenges? • https://www.youtube.com/watch?v=i7YE4xoh-94 • https://www.youtube.com/watch?v=BSlniMlmDt0

  10. Best Community Marketing Resources

  11. Thank You Gerard Byrne 0438 704870 suncity@beyond.net.au

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