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‘The Business Maharaja Presentation’

‘The Business Maharaja Presentation’. By, Kulkarni Swapnil N (53) Tekale Aditya (54) Admane Pravin (58) Hassan Saqeeb (60). Demand Analysis & Forecasting   . We are introducing our product in 5 metro cities. Namely: Mumbai, Delhi, Bangalore, Chennai, Ahmadabad.

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‘The Business Maharaja Presentation’

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  1. ‘The Business Maharaja Presentation’ By, KulkarniSwapnil N (53) TekaleAditya (54) AdmanePravin (58) Hassan Saqeeb (60)

  2. Demand Analysis & Forecasting    • We are introducing our product in 5 metro cities. Namely: Mumbai, Delhi, Bangalore, Chennai, Ahmadabad. • We are targeting middle class as well as high class society. • Our main targets are Businessmen, Students, Sales persons etc. • We are also trying to sell it as a family • beneficial product.

  3. Demand Analysis & Forecasting    • Mumbai -1,38,30,884 • Delhi -1,25,65,901 • Bangalore -54,38,065 • Chennai -46,16,639 • Ahmadabad -39,59,432 • Total Population- 4,00,00,000

  4. Demand Analysis & Forecasting    • We are assuming that 10% of this population is our potential customers. • So that will be around 40 Lakhs. • So for first year we are targeting 5% of our potential customers in the first year. Ie.2 Lakhs.

  5. Scope, Marketing objectives • Solar backpacks, produce and store their own power to run your electronics anywhere. • Our main targets are Businessmen, Students, Sales persons etc. • Marketing Objective- Growth, profitability

  6. Marketing Strategy   • USP-Free of cost energy • Eco Friendly • Tie up with the Companies. • Commission to dealers. • Warranty-6 months

  7. 4P’s Of marketing • Product • Promotion • Place • Price

  8. Product Solar Bag Pack v4 Solar Bag Pack v1- Solar Bag Pack v3 Solar Bag Pack v2

  9. price • Solar Bag Packv3-----Rs.9500 • Solar Bag Pack v1---Rs.6500 • Solar Bag Pack v2—Rs.6500 • Solar Bag Pack v4---Rs.13000

  10. Promotion • Electronic Media • Internet-(Facebook, youtube.) • Mobile Vehicles • Free Gifts such as Solar Batteries • Hoardings, Pamplets, etc.

  11. place • Dealers • Wholesalers • Retailers • Stalls

  12. Competitive Strategy    • Pricing Strategies • Quality • Features • Designs for different people eg. Businessmen, Youths, Women etc. Additional Features

  13. Revenue Model Raw mtl--------Rs.60,00,00,000 Other Expenses------Rs.20,00,00,000 Adv. Promotion----Rs.25,00,00,000 Transportation-----Rs.15,00,00,000 Total-120,00,00,000 Profit---------Rs.20,00,00,000 So the BEP will be achieved after 6 years with respect to above data.

  14. THANK YOU!

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