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Rams March July 2011 at a glance

Introduction. The analysis that follows in intended to give you a bird's eye view of listenership movement in the radio landscape over the past 4 diary releases For the periods:October 2009 ? March 2010October 2010 ? March 2011January 2011 ? May 2011March 2011 ? July 2011. Diary on Diary list

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Rams March July 2011 at a glance

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    1. Rams March – July 2011 at a glance 18 August 2011 Prepared for the RAB by Andrew de Villiers Smith Media Guys

    2. Introduction The analysis that follows in intended to give you a bird’s eye view of listenership movement in the radio landscape over the past 4 diary releases For the periods: October 2009 – March 2010 October 2010 – March 2011 January 2011 – May 2011 March 2011 – July 2011

    3. Diary on Diary listenership P7D Total population

    4. Average number of hours listened per week

    5. Total listenership by day

    6. Mon – Fri by time channel

    7. Saturday by time channel

    8. Sun by time channel

    9. Diary on Diary listenership by Province

    10. Diary on Diary listenership by LSM Group

    11. Diary on Diary listenership by Age Group

    12. Diary on Diary listenership by Gender

    13. Diary on Diary listenership by Language Group

    14. Diary on Diary listenership Top 10 stations % of total radio listeners

    15. Diary on Diary listenership Top 11-20 stations % of total radio listeners

    16. Diary on Diary listenership Top 21-30 stations % of total radio listeners

    17. Diary on Diary listenership Top 10 first favourite stations

    18. Shifts The listenership for radio is currently stable and as such there are small changes, but nothing earth shattering Top Losses Metro FM lost (222 000 or 2,98% of their listeners) Lesedi FM lost (141 000 or 3,65% of their listeners) KayaFM lost (87 000 or 4,45% of their listeners) Good Hope FM lost (59 000 or 6,2% of their listeners) Top Gains Cape Talk gained 7,7% or 14 000 more listeners Radiokansel/Radio Pulpit gained 4,46% or 9 000 more listeners BRFM (the Border Drive) gained 3,9% or 8 000 more listeners. RSG gained 2,74% or 60 000 more listener Umhlobo Wenene FM gained 1,18% or 60 000 more listeners.

    19. Conclusion While we have endeavoured to look at changes, the reality of the fact is that these are small and in fact fairly insignificant when looking at radio on a macro environment Radio as a whole is stable and remains a top performing medium Of the 34 commercial/PBS stations 11 showed growth and 23 showed decrease Of the 57 community stations 21 of these remained stable or grew slightly and 37 lost audience

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