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The Roaring Twenties: Economic Growth and Isolationist Foreign Policies

The 1920s, known as the Roaring Twenties, were characterized by a booming economy and isolationist foreign policies. Under President Coolidge, the U.S. pursued the Kellogg-Briand Pact, committing 60 nations to outlaw war. Consumerism surged with the rise of installment plans, allowing buyers to purchase big-ticket items despite high interest rates. Innovations in electric power and appliances transformed American households, while advertising became a powerful tool for commerce. The automobile industry, led by Henry Ford and his assembly line production, revolutionized transport and created numerous jobs.

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The Roaring Twenties: Economic Growth and Isolationist Foreign Policies

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Presentation Transcript

  1. Coolidge (Cont.) • FOREIGN POLICY • Continued isolationist policies • Kellogg-Briand Pact- 60 nations sign to outlaw war

  2. Business Boom of the 1920s

  3. Consumer economy • Large amount of buying by consumers • Installment plan- • system that lets customers make partial payments at intervals • Used for ‘large ticket’ items • Very high interest rates

  4. Electric power- cities had it • General Electric • New items: • Sewing machines, radios, refrigerators, vacuum cleaners, coffee pots, irons

  5. Next day

  6. Advertising • HUGE impact on the US • Slogans, jingles, celebrity testimonials • Door to door sales

  7. Automobile • Henry Ford- Model T • Assembly line allowed Ford to build cars at an affordable price • Ford made assembly line more efficient • Interchangeable parts • Production= 30,000 in 1907 to 16 million in the next 18 years

  8. 1909-car cost $490; drops to $390 next year! • Cars identical (all were black) • Vertical consolidation- own all businesses associated with production

  9. Ford Ad - 1924Tudor Sedan $590, Sedan $685,Coupe $525

  10. More jobs requiring education (ex) • Constuction-

  11. See top of 350/351

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