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Advertizing and Marcketing your events

Got milk?. Just do it. Advertizing and Marcketing your events. Aflac?. So easy a caveperson can do it. September 20, 2008 – Matt and Kevin. (This sucks, btw). From Boredom to Boomtown…. Put more pizzazz in your advertisements. Matt Kring and Kevin Merrill September 20.

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Advertizing and Marcketing your events

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  1. Got milk? Just do it AdvertizingandMarcketingyourevents Aflac? So easy a caveperson can do it. September 20, 2008 – Matt and Kevin (This sucks, btw)

  2. From Boredom to Boomtown… Put more pizzazz in your advertisements Matt Kring and Kevin Merrill September 20

  3. Marketing/Advertising: What’s the difference? • Marketing • Identifying and producing “something” that a specific group will want • Advertising • Informing people of the “something” and promoting the “something” to the group that will want it

  4. WHY IS ADVERTISING IMPORTANT • Tells a story • Sets the tone • Influences decisions • Starts discussion • Participation/Attendance • Using media

  5. What are Media? • (Media is the plural of medium) • WEB • MUSICPRINT

  6. Advertisement Study Time!!!!!!!! 8 pm in den Come and study!!!!!

  7. Programming STUDING 8 pm Tuesday in the lounge • What are we doing? • Are we targeting a group? • What Works • What Doesn’t • Is attendance a problem? • Ideas

  8. Music • Just listen for a minute

  9. Music • How do you feel after the song? • Was there an emotional tie to the song? • What was your first thought after hearing it? • Did you participate, i.e. sing along?

  10. Experimenting with Mood, Setting the stage for Success • Anticipatory Set: People need to know that something special is about to happen • Lighting, seating, technology, handouts • Legitimizes the program, as well • What can we do to enhance the mood? • Practicality with programs, Theme, Music, Videos, Print Advertising

  11. Using Media • Why would I want to use media • Thought provoking • Accessible easy to use • Humor, difficult topic • Examples

  12. MK’s and KM’s tips to remember • 8x11 paper is old hat • Try all sorts of different sizes and shapes or paper • Try different materials like cloth, pizza boxes, 3D, (pyrotechnics always a big draw, but not allowed without a special permit) • Boring title = boring event • maybe not, but it is the first and probably only impression given • Behold the power of the letter Z

  13. Z

  14. Z

  15. MK’s and KM’s tips to remember • Clip art can be your friend • Not like this… Grill out! September 29 at 2

  16. MK’s and KM’s tips to remember • Clip art can be your friend • Like this Grill out! September 29 at 2

  17. MK’s and KM’s tips to remember • Less is more (and more is more) • Advertising/Marketing is more than 1 flier • Wacky signs in wacky places • Ceiling, hang things, the floor, in the showers • Marketing is Audience Selection • Target the event towards a specific group if possible • Build excitement over time • Who What Where When Why • Overrated

  18. Group Activity • Get into groups • Create a marketing plan and advertising ideas for a Hall Wide program about Sex Education • What is the title? • What will you use to for the anticipatory set? • What advertising techniques will you use? • What will they look like? • What other details about the program can you think of?

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