1. Use of the Term NaturalNatural Laila Heid November 25, 2013

2. Defining Natural What is the meaning of 'natural' on the label of food? From a food science perspective, it is difficult to define a food product that is 'natural' because the food has probably been processed and is no longer the product of the earth. That said, FDA has not developed a definition for use of the term natural or its derivatives. However, the agency has not objected to the use of the term if the food does not contain added color, artificial flavors, or synthetic substances.

3. Regulating Natural Foods Most foods labeled all-natural are not subject to government controls beyond the regulations and health codes that apply to all foods. They must be “minimally processed.”

5. The Problem For Consumers • Misinformation about products • Equate natural with healthy

6. The Problem For Consumers • Misinformation about products • Equate natural with healthy For the Food Industry • Lawsuits challenging labels • Fewer incentives to alter recipe

7. Solution: Food Labeling Modernization Act Considers natural foods mislabeled if the food contains any artificial ingredient, including if: • Ingredients have been synthesized • Ingredients have undergone chemical changes • Any “artificially” created ingredient • Encourage more descriptive labeling

8. Major Obstacles • Congressional support in farm states Consumers: Nutrition Information Government: FDA Resources Food Industry: Labeling Restrictions

9. Questions?