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Creating Buzz for Your Start-Up: The Essential Guide to Hype vs. Buzz

In today’s competitive landscape, creating a buzz around your start-up is crucial for success. This guide explores the vital differences between 'hype' and 'buzz', emphasizing the importance of perception among customers, competitors, and collaborators. Learn how to effectively position your products and services, segment your market, and select your target audience. Discover strategies for customer acquisition and retention, pricing tactics, and the art of effective marketing. Remember, if you don’t believe in your vision, no one else will. Engage and captivate your audience for sustainable growth.

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Creating Buzz for Your Start-Up: The Essential Guide to Hype vs. Buzz

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  1. Creating a “buzz” For your start-up The difference between “hype” & “buzz” = Perception

  2. Customers Company Competitors Collaborators 1. Starting Gate Product & Service Positioning Market Segmentation Target Market Selection Product & Service Place/Channels Promotion Pricing 2. Creating Value 3. Capturing Value Marketing Analysis* * Prof. Robert Dolan, Harvard Business School

  3. Customer Retention Customer Acquisition Profits 4. Sustaining Value Pricing 3. Capturing Value

  4. And NOW for the BUZZ

  5. Just say “NO”

  6. It starts with YOU If you don’t believe it - no one else will. If you can’t explain it - no one else will (and no one else will believe you!)

  7. Then your immediate family Workers Senior Management Technical Marketing Office Support Consultants Accountants Lawyers Brokers Suppliers Distributors Strategic Partners VCs Board Members Investors Investment Bankers

  8. And then your extended family! End Users The World at Large Your Competitors

  9. Product Naming Logos & Fliers Brochures Web site One Web site Two Booths & Shows Catching the wave... x x x x Media Rollout Speaking Popular/Daily Industry Tech Alpha Beta Product Launch, Pilot

  10. & Advertising VS. Public Relations Endorsement from the outside Less expensive Network – great reach Controlled Time Exact Message Details that print wouldn’t cover POWER

  11. Not All Press is Good Press automatically

  12. Presenting Yourself... KISS

  13. Presenting Your Company... EDU - TAINMENT

  14. Being Original doesn’t mean it means “being original” “being original”

  15. In Conclusion… Tell ‘em what you’re going to tell ‘em. Tell ‘em Tell ‘em what you’ve told ‘em Always tell the TRUTH – that way you don’t have to remember what you’ve said Have FUN These are the good old days 

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