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Transform Your Website: Engage, Educate, and Attract Members with Interactive Tools

tyrell avatar
14 diapositives · 277 Views · Aug 02, 2014

Discover how to maximize your website's impact with engaging online tools designed for member education and interaction. Incorporate surveys, quizzes, and simulations to captivate your audience and reinforce essential financial skills. Tailor your content with customizable coaches showcasing your credit union’s services. Enjoy the benefits of instant feedback, playful audio effects, and 24/7 accessibility. Hear from satisfied members who have found valuable resources for buying cars and managing finances. Bring them back to your site and enhance their experience today!

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  1. Put Your Web Site to Work Educate ○ Motivate ○ Sell (click “Page Down” for next screen)

  2. Captivate Members Turn on the speakers!Audio track reinforces action on screen. Playful sound effects guide members through activities. “This was a very informative interactive web site. Thank you. I will be financing a new car through the credit union soon. I really liked the loan and payment estimating…”--Dana M. Pagel

  3. Engage Their Attention Get clicking. Members interact with coaches through surveys, quizzes, games, and simulations. “The internet mini-course on buying a new car, I must say, was delightfully helpful. In all honesty, it was one of the best interactive internet experiences that I have ever participated in.” --David Calkins

  4. Instant feedback reinforces their new financial management skills.

  5. Bring Them Back Coaches link to essential tools, such as calculators, work sheets, resources, and other tools. “I love your interactive website. My husband and I will be first time home buyers and I really enjoyed learning the process. I definitely will be going back to it for reference.”--Sandra Wiencek

  6. Bring them back to shop for a car. “The worksheet and information provided was excellent. While not everyone uses these guidelines, rest assured I will, without fail, do so. Thanks.”--Edward Shipley

  7. Coaches Carry Your Brand Your credit union's name appears at the top of each coach. “This guide was very helpful, I will share it with family and friends. THANKS!”--Byron Bowie

  8. Link to Credit Union Services Customize each coach with two text links about your products and services. Link to your great rates, online application, or new service. “This course was very beneficial. So tomorrow we will come in to open an account.”--Shalena Brown

  9. Flexible Customization Options Customize coaches with simple online questionnaire. Finish in less than 15 minutes. Change messages and links anytime.

  10. 24/7 Branch With a link on your home page, members can visit coaches and your services when it's most convenient for them--even when your offices are closed. “I found anytime advisor-checking account coach very helpful and I had the convenience to do it at home any-time. I feel more confident on how I should be balancing my checkbook. Thanks!”--Judy Lalonde

  11. Post Multiple Links on Your Site Place links on your home page. “Thanks for the advice, it was really helpful. Now I think I know what to look for in the next few weeks and why not the bank to go to for a loan. Good job.”--Jose Mendoza

  12. Add more links to individual coaches. “This coach was very helpful. I am going to have my husband use it and then we will be coming to the credit union. Thank you.”--K. Godfrey

  13. Free marketing support See "tools to promote" for:• Linking buttons • Newsletter articles• Linking tips • Statement stuffer art

  14. Test Drive the Coaches Visit www.cuna.org and search "Anytime Adviser" “Thanks for the tutorial on buying a new car. It was very great and very informative. I have a question though, how do I join a credit union?”--Gabriel