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By Amy Zupon

Software Strategy “Blueprint for Success”. By Amy Zupon. What is the nMarket franchise? Where are we going? What steps are we taking to execute that strategy?. Blueprint for Success. 124 165 183 211. Question #1: Installations. How many nMarket installations do we currently have?.

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By Amy Zupon

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  1. Software Strategy “Blueprint for Success” By Amy Zupon

  2. What is the nMarket franchise? Where are we going? What steps are we taking to execute that strategy? Blueprint for Success

  3. 124 165 183 211 Question #1: Installations How many nMarket installations do we currently have?

  4. nMarket Franchise Envisioned back in 1999 to fill a need in the market. The market wanted a X-ISO product that managed transactions and settlements with a consistent func footprint, working out-of-the box and maint that included market changes. Edison Mission Calpine American National Power Williams Energy Shell Trading Exelon BP Energy Constellation British Gas Competitive Power Merchants “Our Franchise” Duke NRG Energy AEP Reliant Hess Energy PPM Energy Ameren Tenaska Mirant Bear Stearns Dynegy TransCanada Energy FPL Energy ConEdison LG&E In our target market, nMarket is king!

  5. Our technology platform We have a solution for all North-American regional power markets Our integration architecture We load data from the market We perform shadow settlement We package the market changes in the software in time with the market No basis for response Question #2: Value What does our franchise customer value the most about our software?

  6. Load ALL market data from the ISOs Estimate ALL ISO settlement calculations Upgrade solution to a leading-edge technology platform Combine nMarket into a single solution that would be less costly to maintain Deliver fewer software releases Improve front office capabilities No basis for response Question #3: Improvements What improvements would be valued the most by this same customer base?

  7. nMarket Franchise Envisioned back in 1999 to fill a need in the market. The market wanted a X-ISO product that managed transactions and settlements with a consistent func footprint, working out-of-the box and maint that included market changes. Edison Mission Calpine American National Power Williams Energy Shell Trading Exelon BP Energy Constellation British Gas Competitive Power Merchants “Our Franchise” Duke NRG Energy AEP Reliant Hess Energy PPM Energy Ameren Tenaska Mirant Bear Stearns Dynegy TransCanada Energy FPL Energy ConEdison LG&E In our target market, nMarket is king!

  8. Financial Services Large Utilities • OATi • MCG • PCI • LodeStar • Custom Small/Med Municipals • OATi • PCI • SoftSmith • APX • ACES • Our nMarket clients Retail Services • Retail Office • Our nMarket clients nMarket Franchise Envisioned back in 1999 to fill a need in the market. The market wanted a X-ISO product that managed transactions and settlements with a consistent func footprint, working out-of-the box and maint that included market changes. Competitive Power Merchants “Our Franchise” In our target market, nMarket is king!

  9. Software Strategy In the past our product strategy could have been characterized by words like opportunistic or low risk.

  10. Software Strategy Moving forward in line with Strategy 2010 Our product strategy will be focused on bringing products and capabilities to market focused on three objectives: Our initial product strategy work has been focused on maximizing our franchise for power • Maximizing our nMarket franchise • Filling “Gaps” in the market • Capitalizing on industry trends

  11. Software Strategy – Our View

  12. Software Strategy – nMarket Footprint

  13. Software Strategy - Opportunities

  14. Invest in product marketing and innovation Operate from a defined roadmap Evolve power product suite to exceed franchise customer’s expectations Make nMarket Gas a huge success Establish mutually beneficial alliances Executing the Strategy

  15. A Fun Journey . . .

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