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Users, Content & Accessibility

This workshop, led by Peter Olaf Looms at the ITU in Geneva, focuses on making media accessible for all. It discusses the production of content, including user-generated content (UGC) and traditional broadcast models. Key topics include crowd-sourcing methods for accessibility, the roles of various stakeholders, and the economic aspects of implementing accessibility services. Case studies on TED Talks and other platforms highlight the effectiveness of collaborative approaches and the need for inclusive practices in media accessibility.

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Users, Content & Accessibility

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  1. Users, Content & Accessibility ITU Workshop on “Making Media Accessible to all:The options and the economics” (Geneva, Switzerland, 24 (p.m.) – 25 October 2013) Peter Olaf LOOMS Chairman, ITU-T FG AVA polooms@gmail.com Geneva, Switzerland, 25 October 2013 1

  2. What this talk is about • Content, including user-generated content (UGC) • Crowd-sourcing • Non-traditional models for making AV content accessible 2

  3. 1. What do we mean by content? TV-programs Access Services ‘Meta-content’ 3

  4. Who produces the content? TV-programs User Access Services ‘Meta-content’ 4

  5. Who produces the content?Non-traditional (=UGC)

  6. Who produces the content?Traditional Supply Chain Regulators and legislators 2 3 4 5 1 7 8 9 6 Consumer Bodies/ Disability assoc. Software & Equipment Suppliers Software & Equipment Suppliers CE Manu- facturers Trade associations Trade associations Broadcaster associations 10 & promos 6

  7. Who produces the content?Traditional Supply Chain Regulators and legislators 8 5 4 3 6 1 9 7 2 Consumer Bodies/ Disability assoc. Software & Equipment Suppliers Software & Equipment Suppliers CE Manu- facturers Broadcaster associations Trade associations Trade associations 10 & promos

  8. Who produces the content?Non-traditional access services • Who makes the subtitles? • Who distributes the subtitles? • Who pays for production & distribution? • Who assesses accessibility? Production of access services

  9. Who produces the content?Non-traditional access services 9

  10. Case 1: Users make subtitles Source: http://www.bbc.co.uk/news/technology-23252523 10

  11. Case 1: Issues and Take-aways • Intellectual property rights and accessibility • WIPO Conference made progress for fair-use provisions for e-books for screen readers (visual impairments) • No general ‘fair-use’ provisions for accessibility and other audiences (both individuals with functional impairments and inter-lingual communication) • Get stakeholder buy-in! 11

  12. Case 2: Subtitles on Ted Talks

  13. Case 2: Subtitles on Ted Talks 13

  14. Case 2: Subtitles on Ted Talks 14

  15. Case 2: Subtitles on Ted Talks 15

  16. Case 2: Issues and Take-aways • Operating costs - subtitles • TED TALKS shows that it can be done for multiple languages • A mix of traditional models for production and non-traditional (TED TALK users contribute and evaluate the subtitles and transcripts) • Virtuous Circle - ‘success breeds success’! 16

  17. Case 3: Crowd-sourcing& Media Accessibility - EIII

  18. Case 3: Crowd-sourcingCost-effective accessibility tests? Developer watching video of usability test Source:http://justincaseyouwerewondering.com/wp-content/uploads/2012/01/UsabilityTest.png

  19. Case 3: Crowd-sourcing& Media Accessibility - EIII 19

  20. Case 3: Crowd-sourcing& Media Accessibility - EIII Objectives - the main objectives of the crowd-sourcing workpackage: • a methodology for the user testing of e-accessibility for web and for audio-visual media. • a framework to enable user testing of accessibility and usability of the web and audiovisual media using crowd-sourcing. • At national level, analyse additional needs for evaluations to find ways to do this with user testing using crowd-sourcing. Geneva, Switzerland, 25 October 2013 20

  21. Case 3: Crowd-sourcing& Media Accessibility - EIII Issues • How do we ensure that crowd-sourcing for user testing is inclusive? Pieter Bruegel (1568) The Parable of the Blind Geneva, Switzerland, 25 October 2013

  22. Case 3: Crowd-sourcing& Media Accessibility - EIII Issues • How do we ensure that the results of Web checks and AV media evaluations make a difference? • Metrics of accessibility • Building awareness end-to-end from those commissioning content to those who use it • Change management! Geneva, Switzerland, 25 October 2013

  23. Case 3: Issues and Take-aways • Access service optimization • Crowd-sourcing - a good case using both ideological and economic arguments • Check that the voices of those excluded are also heard (triangulation with other assessment methods like simulators, user tests) • Change management: make sure that we learn from our mistakes! 23

  24. Thank you for listening Contact details: FG AVA website: http://www.itu.int/en/ITU-T/focusgroups/ava/Pages/default.aspx FG AVA secretariat: Alexandra Gaspari tsbfgava@itu.int Chairman: Peter Olaf Looms Ellesvinget 25 DK-2950 Vedbæk DENMARK E: polooms@gmail.com M: +45 51 56 75 46 Skype: pol-denmark WeChat: peterolaflooms InternationalTelecommunicationUnion Barrier-Free Digital Television 25 May 2011 European Commission

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