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Future Technologies. SatCon Workshop WAEA TC. Technology Radar Ballpoint Pen Zipper Rockets Television Transistor. Invention 1887 1888 1891 1903 1907 1940. Production 1933 1938 1923 1935 1936 1950. Development Time 46 years 50 years 32 years 32 years 29 years 10 years.
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Future Technologies SatCon Workshop WAEA TC
Technology Radar Ballpoint Pen Zipper Rockets Television Transistor Invention 1887 1888 1891 1903 1907 1940 Production 1933 1938 1923 1935 1936 1950 Development Time 46 years 50 years 32 years 32 years 29 years 10 years “Time to Market” “Product Life Cycle” “Technology Development Timeline”
Developing Products onInternet Time • Personal Video Recorders (PVRs) • Home Fileservers • Addressable Commercials “Rapidly Evolving Technologies” “Changing Customer Tastes” • Interactive Multimedia • Web TV • Digital Television • Advanced Television • HDTV “Sweeping Regulatory Changes”
Technology Development Timeline - source: Danniel Burrus, Techno Trends Stage 1: Discovery Stage 2: Observation Stage 3: Feasibility Stage 4: Development Stage 5: Production Development of a new idea or theory Possible practical applications identified Proof of technical practicality Market-oriented experiments Introducing the new product in the marketplace
IFE/IIFE Public Performance Exhibition Early Window Multiple Bitstream Mobile Programmed for flight length Home Private Home Use Late Window Single Bitstream Fixed-location Programmed for 24/30 IFE Vs. Home Use
The Evolving World of Television • Convergence… of television, computers, & telecommunications, resulting in interactivemultimedia … Television may become incomplete without the Internet… every TV show will have an Internet component • PVRs… are changing viewing habits. Fixed-time, channel differentiated (except news) programming may well cease to exist.
Future Technologies Home Fileserver Controlling: • Television • Telephone • Internet and… • “Smart Appliances” Interactive Multimedia Fixed-time, channel- differentiated content will disappear, replaced by VOD
With only a television signal… How the hell are you ever gonna know how Winkie Dink got over that river? In the future, every TV show will have an Internet component.
Live TV/SatCon - Live news & sports - Fixed-time, fixed- channel content Fileserver - Store & deliver content - VOD or NVOD - Limited e-commerce Fileserver/Sat Con - Live news & sports - e-mail, telephony - VOD/NVOD content - unlimited e-commerce Connectivity Control Choice
The Digital Supply Chain Automated Supply Chain Media Management System Key Management Digital Cinema Satellite & Fiber Non-Theatrical Satellite & Fiber Home Use Satellite & Fiber The future of IFE is cassetteless delivery.
The future of IFE is connectivity. The future of IFE is VOD. The future of IFE is interactive multimedia. The future of IFE is server-based not cassette-based.
Future IFE 1. Be aware of content & regulatory issues, and allow for them in Product Design. 2. Develop open-architecture, TCP/IP systems, using a flexible approach to product development. 3. Come to WAEA TC and talk about: • New Networking Technologies… for connectivity • MPEG4… for multimedia display • SS7… to call forward to the seat • Wireless LANs & Diffused Infrared… in the cabin • Broadband Fiber… for cassetteless delivery