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I Am Woman, Hear Me Roar: Planning Women ’ s History Month Engagement

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I Am Woman, Hear Me Roar: Planning Women ’ s History Month Engagement

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  1. I Am Woman, Hear Me Roar:Planning Women’s History Month Engagement

  2. We are recording today’s webinar

  3. Use the chat box to share questions and comments during the presentation. Choose “Presenters Only” or “Everyone” in the “To” box. Hit the arrow or enter key to send. Want more detail? Click “Full Screen” to enlarge (click again to return to the original view)

  4. Get Social #NCMEwebinar

  5. Introduction Cristina Hanson Deputy Director NCME

  6. Today’s Speakers Cristina Hanson NCME Locsi Ferra ITVS Maury Sullivan KLRU Suzanne Masri WETA

  7. Introduction Locsi Ferra Thematic Campaign Manager, Women and Girls Lead ITVS

  8. A MAJOR PUBLIC MEDIA INITIATIVE TO FOCUS, EDUCATE, & CONNECT CITIZENS WORLDWIDE

  9. Broadcast Pipeline Kind Hearted Woman April 1 & 2, 2013 Presented by Frontline AND Independent lens MAKERS February 2013PBS Special Presentation Half the Sky February 2013Presented by Independent Lens Wonder Women April 2013Presented by Independent LeNS The Invisible War May 2013Presented by Independent Lens The Revolutionary Optimists June 2013Presented by Independent Lens STRONG! July 26, 2012 Presented by Independent Lens

  10. International Women’s Day & Women’s History Month - March 2013 • Online Film Festival – 15 titles free streaming all month • New short-format content Pray the Devil Back to Hell Patsy Mink: Ahead of the Majority SolarMamas We Still Live Here Strong!

  11. Watch & Chat on OVEE

  12. Host A Half the Sky Salon • Raise Awareness in Your community! • Salon Toolkit DVD - 40 minute content reel • Salon Guide • - Handouts, discussion questions- Suggested action items! • Request Toolkit DVDs @ womenandgirlslead.org Make a Commitment to Women and Girls! Mentor a girl in my community!

  13. Wonder Women: The Untold Story of American Super Heroines WATCH VIDEO

  14. Wonder Women: The Untold Story of American Super Heroines Engagement Strategies THEMES: Local heroes, Media literacy, Mentorship of young girls/ women, Gender stereotypes POTENTIAL PARTNERS: Girl Scouts, Girls Inc., Boys and Girls Clubs, Youth media literacy organizations Women’s Studies programs, Book Clubs, Women-focused special interest groups around comics, sports, gaming, etc. ENGAGEMENT ACTIVITIES: Invite audience members to post their ideal super power to a display wall as a conversation starter before/after event Collaborate with your local Girls Inc affiliate on a media literacy workshop. Use the Wham! Bam! Islam! lesson plan to facilitate small group activities (Part Three: The 99 Attributes of Allah can be modified for an engagement exercise) For educators, Guess Who?, by the Geena Davis Institute, teaches children ages 6 to 9 about gender stereotypes (curricula launch – February 2013)

  15. Introduction Maury Sullivan Senior Vice President of Community Engagement KLRU

  16. Women and Girls Lead Localizing content with digital shorts Engaging the community Connecting to other content

  17. and Women and Girls Lead • All digital shorts completed in spring 2012 (started Summer, 2011) • June 11 - web site live with initial 8 digital shorts;  call for nominations for next set of inspiring women/girls • June 11 - began weekly promotion of the nomination process with: • New video on our blog, promotion on Facebook and twitter • On-air spot • Emails to: targeted community leaders; Community Advisory Board, Board of Trustees, members • Emails to the Texas Conference for Women, Ann Richards School for Girls, Girl Scouts, Center for Women and Gender Studies at University of Texas, BookWomen, GENAustin, League of Women Voters, Women and their Work, Austin Woman magazine, Latinitas and Los Comadres. • August 3 - closed nominations (approx 75 received) • August 23 - celebration event, watched the first 8 interviews and announced the next 8 (approx 100 people attended • New digital shorts used to connect wagl to upcoming PBS series Makers: Women Who Make America

  18. Suzanne Masri Senior Director, Station Relations WETA

  19. + Broadcast • Tuesday, February 26, 2013 8-11 pm ET • One-hour stand-alone episodes

  20. + Assets weta.org/nationalprojects (user: national; password: projects) • MAKERS and funder logos • Series and episodic descriptions Video: • 30-minute event screener DVD • 8 MAKER profiles and 2 MAKER previews on COVE

  21. + Assets • Online banners • Postcard art • E-postcards & e-vites • Print ad • Program guide cover art • :30 series sell • :20 tune-in spot • Radio tune-in messages

  22. + Social Media • Local MAKERS YouTube channel • @MAKERSwomen • fb.com/MAKERSwomen • Suggested social media tweets and posts

  23. + Site Traffic MAKERS.com launched February 2012 • Video views: Over 26 million • Unique visitors: Over 11 million • Video stories: Over 1,000 and growing daily as of November 2012

  24. pbs.org/MAKERS Projected Traffic for pbs.org/MAKERS January 2013-March 2013 Unique Visitors: 605,909 Page Views: 2,877,005

  25. + Education • Key Themes ofMAKERS • Women’s history through modern-day roles • Civic engagement (“personal is political”) • Self-actualization and empowerment (becoming a MAKER). • Materials will reach more than 30,000 junior and high schools and will live online.

  26. Additional content scheduled on PBS for Women’s History Month March 1, 9:00 pm Repeat of PBS Arts from Cleveland: Women Who Rock March 24, 10:00 pm POV "Girl Model"

  27. Q&A

  28. Thanks for joining us!Subscribe to the NCME blog for engagement insights.

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