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MIT Communications Futures Program Bi-annual meeting, January 22-23, 2008 San Jose, CA

The Future of TV – What’s the Role of P2P? Introduction – Natalie Klym, MIT Community Networking – Marie Jos é Montpetit, Motorola Community PVR – Henry Holtzman, MIT. MIT Communications Futures Program Bi-annual meeting, January 22-23, 2008 San Jose, CA.

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MIT Communications Futures Program Bi-annual meeting, January 22-23, 2008 San Jose, CA

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  1. The Future of TV – What’s the Role of P2P?Introduction – Natalie Klym, MITCommunity Networking – Marie José Montpetit, MotorolaCommunity PVR – Henry Holtzman, MIT MIT Communications Futures ProgramBi-annual meeting, January 22-23, 2008 San Jose, CA

  2. Several key trends are disrupting the traditional TV industry • Enhancement & extension of traditional platforms • New delivery platforms • New end-user devices • New content types 2

  3. A larger number of more complex and interconnected value chains now comprise the video landscape Content providers Delivery platforms End user devices Wireless networks Online video producers Cell phone Private Internet Cable TV networks Public Internet PDA PC Satellite Big 4 networks TV Linear Cable DVR DVD player STB VOD Film studios Licensed spectrum (OTA) Postal service (DVD) 3

  4. Linear Cable TV VOD Services can be broken down into 2 high-level categories Carrier services “Closed” Acquired content (short tail) Guaranteed connection To the TV (lean back) (except wireless) Online services “Open” “Any” content (long-short tail) “Best-effort” connection To the PC (lean forward) (some bridges to TV) Wireless networks Private Internet Public Internet Satellite TV Licensed spectrum (OTA) 4

  5. Services both complement and compete with one another • For many users, online video complements carrier services • But for certain users, it is becoming a substitute • For carriers who also function as ISPs, substitution scenario is known as the “over the top” threat 5

  6. Live TV still dominates… how and when will this change? Most people in the U.S. still watch traditional TV Percent of US TV Households 2007 112.3M Total WorldwideIPTV subscribers 2007 • US Broadband subscribers in 2007 • 60M+ broadband subscribers • 32.6M cable • 27.5M DSL • 66% of home BB users consume online video (vs 31% of dial-up users) • (16% is traditional TV content, 25% is YouTube) • 76% of 18-29 year olds • 57% of 30-49 year olds • 46% of 50-64 year olds • 39% of 65 + year olds • 8.3M Total • Europe 60% • Asia 26% • USA 5% • Highest growth rate is in • Europe OTA 15% Cable 58% Satellite 27% Satellite 27% (56% digital) US mobile TV subscribers 2007 3.7% of mobile subscribers watched video on their mobile phones = 8M mobile TV viewers (36% carriers’ content, 64% sent by peers) 6

  7. As video services evolve, the TV experience is being redefined • User behaviors are redefining the video value proposition • It’s what you can do with content once you get it that’s important • Time shifting • Screen shifting • Place shifting • Sharing/redistributing • Enter social networking 7

  8. How does P2P enable social networking in the TV experience? Community Networking: Getting P2P out of Prison Marie José Montpetit Distinguished Member of the Technical Staff Motorola Community PVR Henry Holtzman Research Scientist MIT Media Lab 8

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