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Cultural Tourism: Demonstration Effect and Culture Clash

Cultural Tourism: Demonstration Effect and Culture Clash. Demonstration Effect. The culture of visiting tourists influences, overwhelms or replaces the local, traditional culture local population observes tourist culture and wants to emulate (copy) that tourist culture.

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Cultural Tourism: Demonstration Effect and Culture Clash

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  1. Cultural Tourism: Demonstration Effect and Culture Clash

  2. Demonstration Effect The culture of visiting tourists influences, overwhelms or replaces the local, traditional culture • local population observes tourist culture and wants to emulate (copy) that tourist culture Demonstration Effect in China? “Why China’s youth find western culture attractive” Hong Kong, Special Administrative Region, China

  3. Examples?

  4. Starbucks around the world

  5. Why is this negative?

  6. Why is this negative?

  7. Culture Clash Differences in cultural values and customs that place people in conflict with one another • How could this happen on a trip? • Different customs regarding appropriate clothing (see picture below) • Food (type of food, food handling/preparation, diet restrictions, how animals are slaughtered, how food is consumed, meal times, alcohol/beverages, leftovers, money/tipping) • Religion • Different languages • Hand Gestures/Body Language/Eye Contact • Greetings (hand shake, bowing/curtsy, no contact, hugging, kissing the cheek) UAE beach to impose fines for tourists wearing bikinis

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