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Ophthalmic Marketing Survey Results: Strategies for Practice Growth

Gain insights from a survey of 130 ophthalmic professionals on practice growth strategies, marketing challenges, budget allocation, revenue trends, and future marketing changes. Discover how ophthalmologists navigate the competitive landscape.

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Ophthalmic Marketing Survey Results: Strategies for Practice Growth

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  1. AAOE Member SurveyOphthalmic Marketing

  2. Background Information • Sent to 1500 AAOE members in Oct 2008 • 130 respondents • Response rate 9%

  3. Practice Focus

  4. Number of FTE MDs in practice

  5. Number of FTE ODs in practice

  6. Number of Office Locations

  7. Metropolitan Area

  8. Products/services currently provided by the practice or planning to add include (check all that apply):

  9. What areas of the practice would you like to grow? (check all that apply) Note: percentages correspond to those who selected offering/planning to offer applicable services in preceding question

  10. I am comfortable with the idea of marketing my practice

  11. I follow a written marketing plan

  12. My greatest marketing challenge is (check only one)

  13. Approximately how much do you spend annually on marketing your practice? (total for all offices)

  14. What percent of revenue is allocated to marketing?

  15. How well do you monitor and evaluate the results of your marketing, advertising or promotional efforts?

  16. What has the revenue growth trend been for your practice over the past 12 months?

  17. How much has the declining economy impacted your practice revenues over the last quarter?

  18. Looking forward to the next 12 months, what marketing changes do you intend to make? (check all that apply)

  19. In today's changing and competitive environment, most ophthalmologists must actively market themselves in order to survive.

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