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Think differently to lead more effectively

Think differently to lead more effectively. Thank you to our supporters. The ECLF is made possible thanks to the generous support of our sponsors:. The ECLF team . Bruce MacMillan MPI’s President and CEO Katie Callahan-Giobbi Executive VP, MPI Foundation & Chief Business Architect

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Think differently to lead more effectively

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  1. Think differently to lead more effectively

  2. Thank you to our supporters • The ECLF is made possible thanks to the generous support of our sponsors:

  3. The ECLF team • Bruce MacMillan MPI’s President and CEO • Katie Callahan-Giobbi Executive VP, MPI Foundation & Chief • Business Architect • Didier Scaillet VP Global Development • Antonio Ducceschi Dir. Sponsorship and Partnership Development • Joyce Dogniez Director of Operations, EMEA • Miranda van Brück Chapter Business Manager, EMEA • Hannah Pattison Manager of Events, EMEA • Bianca Manteuffel Manager Member Services, EMEA • Ed Simeone Executive Producer, FusionProductions • Carole McKellar Managing Director, The RFB Group • Kevin Cottam Inspirational coach at Aspire4excellence

  4. Agenda Friday • 17h30 Welcome & introduction • 17h45 Get to know each other • 18h00 A conversation with Bruce • MacMillan • 19h15 Introduction Re-imagination • 19h30 Diamond cocktail reception • 20h15 Dinner

  5. Think differently to lead more effectively

  6. Think differently to lead more effectively

  7. Think differently to lead more effectively

  8. Kevin Cottam • Kevin J. Cottam, B.Sc.,ACC • Inspirational coach, Aspire4excellence • Victoria, BC, CANADA • “Be the Change you Want to • See in the World”. • Mahatma Gandhi

  9. Musical Ice Breaker • What is your name? • What MPI chapter are you from? • What is/are the reason(s) you are • involved as a chapter leader? • What makes you laugh?

  10. Think differently to lead more effectively

  11. A Conversation with Bruce MacMillan • EVOLVING from Association to Global • Community • Co-Creating to Ensure Success

  12. A Conversation with Bruce MacMillan • Our vision: • Build a rich global meeting industry community

  13. A Conversation with Bruce MacMillan • Our mission: • Make our members successful by building human connections to: - Knowledge/Ideas- Relationships- Marketplaces

  14. A Conversation with Bruce MacMillan • CONNECTING PEOPLE

  15. A Conversation with Bruce MacMillan 2007-08 Strategic Imperatives: • Evolve from Association to Global Community Deploy programs, knowledge platforms and brand architecture to align with vision • Re-imagine Business Relationships with Chapters Invest in chapters to create channel partnerships around community results • Elevate the Member Conversation and Experience Elevate programs and services to a higher level of experience and business return • Build a Great Organization Create a remarkable culture and structure

  16. Evolve from Association to Global Community Deploy programs, knowledge platforms and brand architecture to align with global vision

  17. FROM BLUE OCEAN  Co-CREATION

  18. Think Different

  19. Re-Imagine

  20. Think Different

  21. Co-Creation

  22. Historically, MPI has thought of itself as designing, and marketing competitive products and services … MPI Marketing Channels MPI Suppliers “Passive” Customers … and most of our functions and processes may have been focused on creating an “inside-out” efficiency Service development Passive Customers Tools development Branding

  23. MPI is redesigning itself to invite the experience of its members/customers to be “co-created” between them and MPI EXPERIENCE Back room Points of customer interaction MPI members/clients MPI

  24. Wikipedia: Building knowledge through a community

  25. eBay as marketplace community

  26. Community Co-Creation Model THE ISSUE NETWORK THE RESOURCES NETWORK MPI FROM ASSOCIATION TO COMMUNITY ISSUES SURFACED BY MEMBERS MPI FUNCTIONING LIKE eBAY SOLUTIONS DEVELOPED UNDER THE LEADERSHIP OF MEMBERS

  27. Blue Ocean

  28. Co-Creation

  29. Community

  30. MPI’s Global Community

  31. Community Value Proposition • No more “one size fits all”– less command and control • Fewer barriers to entry • Participate in multiple communities that • YOU create • Co-created education opportunities and • conferences • Co-created publications

  32. WHAT DOES SUCCESS LOOK LIKE?

  33. Think differently to lead more effectively

  34. Focus for Saturday I believe that . . . • Value to a European chapter member means ___________ • A chapter and a leader delivers this value by _________ • To provide this value as a chapter leader in Europe, I need _________ • Success is _________ • Success is measured by _______ • ____________ would be a great reward and recognition for me as a • chapter leader for the chapter to achieve success • ____________ would be a great reward and recognition for my chapter to achieve success

  35. Think differently to lead more effectively

  36. Agenda Saturday • 08h30 Start of forum • 09h00 Re-imagination session • 10h00 Lavazza coffee break • 10h15 Re-imagination continued • 12h30 Lunch • 14h00 Re-imagination continued • 16h00 End of Saturday forum • 16h30 Gather in lobby for off-site program

  37. Enjoy the Diamond cocktail !! !! Drinks & dinner time !! Kindly sponsored by:

  38. Think differently to lead more effectively

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