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EU's Embedded Software Competitiveness in the Automotive Sector: Challenges and Opportunities

The EU currently holds a strong position in automotive embedded software, benefiting from the AUTOSAR standard, which serves as a core reference. However, the future presents increased risks, particularly in retaining software leadership amidst rapid technological advancements and changing business models. Key areas such as electric powertrains, ADAS, and infotainment systems highlight the need for innovation and investment in R&D to navigate the future landscape. The EU must adapt to the commoditization of software and shift towards securing its leadership in electric vehicle software and application development.

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EU's Embedded Software Competitiveness in the Automotive Sector: Challenges and Opportunities

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  1. Auto Embedded Software: EU Competitiveness • EU is currently in strong position • Future holds increased risks European Commission Project: IPTS-2009-J04-17-NC JRC/IPTS

  2. EU Software Competitiveness Overview EU Strength QNX & MS Genivi, Autosar, Other API Autonomous Driving SW V2V & V2I Software EU Good/OK Unknown MS Auto QNX Genivi Infotainment Systems Infotainment Systems Genivi, Autosar, Other API MS & QNX Genivi? Integrated ADAS SW Safety & Driver Assist ADAS & Driver Assist Autosar API Autosar Powertrain: Electric Powertrain: Electric Autosar, Other API? Autosar, Other API Powertrain: Combustion Powertrain: Combustion Powertrain: Combustion Autosar API Autosar Chassis & Body Chassis & Body Chassis & Body Autosar API Autosar 2010 2015 2020

  3. EU Embedded Software Competitiveness

  4. EU Application Software Competitiveness

  5. Software Commoditization Counter: SW Renewal Software Value New Apps New Apps New Apps More Apps Application More Apps Better Apps Application Application Better Apps Application OS Better OS Enhanced OS OS Version 2 Better OS SW Driver OS Version 3 New Driver More Drivers SW Driver New Driver SW Driver 2010 2015 2020

  6. EU Software Competitiveness Summary • EU is in a strong competitive position • AUTOSAR standard is providing core auto software lead • AUTOSAR can be a guideline for future great achievements • EU software position has increased future risk • Standards create software commoditization eventually • EU needs to secure EV software leadership • Second to USA in infotainment software • Faster auto and software development cycle • Apps store software trend creates more risk for EU • Software innovation is required, which depends on investment: education, R&D & business climate Can EU retain auto software leadership with paradigm shifts in technology, business models, applications and innovation? What are the keys to retain EU software leadership?

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