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Increasing the Sales of Wall Words, Inc.

Increasing the Sales of Wall Words, Inc. Report by: Do Duong Dennis Ravelo Ken Smith Cynthia Soriano. Proposal Purpose. The purpose of our proposal is to increase the sales Wall Words, Inc. Our proposal will increase sales by marketing to a new demographic. About Wall Words.

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Increasing the Sales of Wall Words, Inc.

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  1. Increasing the Sales of Wall Words, Inc. Report by: Do Duong Dennis Ravelo Ken Smith Cynthia Soriano

  2. Proposal Purpose • The purpose of our proposal is to increase the sales Wall Words, Inc. • Our proposal will increase sales by marketing to a new demographic

  3. About Wall Words

  4. 2010 Sales • The majority of sales came from decals in the form of words, sentences, and phrases

  5. 2010 Quote Sales

  6. Competition • Limited customer expansion

  7. Problem • Sales dropped 30% from 2008 to 2010 Source: Wall Words’ Sales Reports

  8. Generation Y Increase Sales by marketing to Generation Y

  9. Alternative 1: Magazine Advertising: Pros • Pros • Loves magazines • Magazines are the most effective traditional advertising method

  10. Alternative 1: Magazine Advertising: Cons • Cons • Limited reach • Expensive: Minimum $24,403 per year

  11. Alternative 2: Social Media: Pros • Pros • Inexpensive • Reach many users daily • Most effective method Relative Audience: Facebook Reach vs Circulation Reach Source: L2 Gen Y Affluents: Media Survey

  12. Alternative 3: Social Media: Cons • Cons • Competition with established brands • Older generation may have a hard time • It will take some time for Wall Words to fully establish itself on social media sites

  13. Alternative 3: University Campuses and Dormitories • Pros • Direct contact with Generation Y • Inexpensive marketing strategy • Cons • Least effective marketing strategy

  14. Conclusion • Alt. 1: Magazine Advertisements • Effective but expensive • Alt. 2: University Advertising • Direct contact with Gen Y but flyers are easily dismissed • Alt. 3: Social Media • Most effective but must compete with established brands for Gen Y’s attention

  15. Recommendation Wall Words can most effectively increase its sales by using social mediato advertise to Generation Y.

  16. Moving Forward Hire Gen Y consultant Immediately create Facebook page Redesign website to attract Gen Y First mover advantage

  17. Questions & Answers

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