1. Asset Management By Andrew Daryl Gungadoo & Marvin King

2. “Media” in history(medium of communication) X X X X Complementary Interactive !

4. The Media industry yesterday • All material came from similar source • Well defined channels – TV, Radio and Print mediums • Audience expectations were well understood • Market segmentation, granularity • Perceived media hierarchy • Comfortable with the demarcation BUT • Commercial pressures and expectations are forcing change…

5. Audience demands diversity • Technology-push and market-pull • Self-assembled news and podcasts redefine role of the traditional broadcaster • Peer-to-peer networks bypass regulation over the public domain (such as blogging) • Proliferation of “digital radio” technologies and options • Use is no longer a straightforward linear experience

6. The diverse platform future • Challenges for broadcasters: • More platforms = more audience = more cost? • How to exploit platform benefits • Audience will decide the winners: • Content • Technology • Political regulation • Availability • Price

7. Right file • Right Place • Right time Definition Digital asset management consists of automating tasks and decisions surrounding ingesting, annotating, cataloguing, storage, movement and retrieval of digital assets, such as digital photographs, animations, videos and audio, PDF.

8. Right file • Right Place • Right time Internet Definition Digital asset management consists of automating tasks and decisions surrounding ingesting, annotating, cataloguing, storage, movement and retrieval of digital assets, such as digital photographs, animations, videos and audio, PDF. } }

9. Central • Regional • Hybrid Owned TX Internet Other Distribution Stages } Distribution Collection Leased TX

10. Asset Manager Examples

11. Photo MAM: Picasa http://Picasa.google.com

12. Photo MAM: LightRoom

13. Audio/Video MAM: iTunes

14. Local PC • Networked PC Networked Server w/ RAID Distributed Networked Server w/ RAID $ $$ $$$ $$$$$$$$$ 1 1 1 n 0 1 n n X n Cost: Availability: Scalability: Asset Manager Software

15. Workflow

16. Workflow

17. studio Asset Management Stat & Report Schedule Broadcast Asset Management ModulesIntegrated View

18. studio Asset Management Stat & Report Schedule ok schedule Broadcast Distribution ModulesAnimated data Flow Diagram programs.awr.org log.dbf user.dbf availability.awr.org schedule.awr.org availability.dbf Schedule.dbf snmp.awr.org solarwinds.dbf

19. Major Asset Management Packages • Harris H-Class (as adapted by VT Coms…) • Pharos • Dalet Plus • IntegritSystem • Avid Active, Final Cut Server (Apple) • ImageDirector, ImageArcadia • Aperture, Adobe Lightroom (local PC) • DSpace (Open Source by MIT & HP) • The Platform

20. Conclusion • Produce once, re-purpose, available in more mediums, “Tell the World”. • Broadcasters can focus their efforts on content… • …while taking advantage of the diverse distribution capabilities of networks • Role of the content aggregator will develop to target and maximise Broadcasters’ effectiveness: • Satisfying audience demands • Broadcasters reap benefits as network operators de-risk implementation of new technologies