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ERICSSON RESEARCH

ERICSSON RESEARCH. Jan Färjh Vice President Head of Ericsson Research. Outline. Future key areas - Vision Major trends today Summary. Ericsson Research At the heart of telecommunication . Devices everywhere. 1000 % penetration rate Trillions of radio tags and billions of sensors .

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ERICSSON RESEARCH

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  1. ERICSSON RESEARCH Jan Färjh Vice President Head of Ericsson Research

  2. Outline • Future key areas - Vision • Major trends today • Summary

  3. Ericsson ResearchAt the heart of telecommunication

  4. Devices everywhere 1000 % penetration rate Trillions of radio tags and billions of sensors

  5. Everything shared Recording and sharing life 3D audio and graphics Web 3.0

  6. The next 3 billion users

  7. High integrity Secure terminals Secure transactions Secure sharing

  8. Simplicity Simple and easy service adoption Services easily deployed and managed Automated and self-managed networks

  9. Infinite performance Wireless access also for larger screens Fiber networks spanning the world

  10. Sustainability ICT contributes to a sustainable world

  11. Research for Technology Leadership • Devices everywhere • Everything shared • Next 3 billion users • High integrity • Simplicity • Infinite performance • Sustainability

  12. Major trends – todayCurrent Status

  13. Global cellular subscriptionsBy system standard Reported subscription forecast by standard Source: Internal Ericsson

  14. Fixed access traffic IPTV Internet Voice Network traffic growthStrong outlook Mobile access traffic TV/video Terabyte Terabyte Internet Voice Source: Ericsson and market estimate Traffic growth driven by TV, video and internet

  15. Technology trends - highlights • Faster networks • More powerful processors • Higher memory capacity • New Services Technology trends drives user behavior

  16. Over 300 HSPA enabled devices* • 137 mobile phones • 51 PC with HSPA embedded • 87 PC cards and USB modems • 32 wireless routers • 3 Media players and 1 camera *Commercially launched as of June 2007 (GSA) Most popular device: HSPA USB module (Sweden, June 2007)

  17. HSPA offerings on marketSome examples Optimus, Portugal Examples: 2GB/month USD 40 6GB/month USD 53 Examples USD 12/month - 25MB/day Maxis Malaysia offering fixed ’replacement’ Example: For RM 98/month = USD 30/month 3 Sweden example: Unlimited 3.6 Mbps = USD 29/month Formerly Vodafone Mobile Connect Card 3G Examples: 1Gb = USD 53/month 4Gb = USD 79/month Cingular First in the world Examples: Unlimited USD 59,99 Examples: USD 25/month 250 MB included USD 53/month 1GB included Projection: 50% of all sold Laptops/ Notebooks to have HSPA by 2011

  18. Traffic Volume per RNC – All markets Speech Total Packet HSPA Source: NetQB

  19. Aggressive Operator Packet Speech Total HSPA Source: NetQB

  20. GSM and 3G data evolution1000 x Higher Peak Rate in 10 years 3G LTE HSPA Evolved HSPA 3G GPRS 40 kbps 384 kbps 3.6 Mbps 28/42 Mbps >100 Mbps Peak rate 1998 2002 2005 2008 2009 Ericsson 1000 x Higher Peak Rate in 10 years

  21. Multi-antenna transmission techniques Diversity for improved system peformance Beam-forming for improved coverage(less cells to cover a given area) SDMA for improved capacity(more users per cell) Multi-layer transmisson (”MIMO”) for higher data rates in a given bandwidth What multi-antenna technique to use depends on what to achieve

  22. Digital TV evolution – three phases Content industry Digital broadcast IPTV 1.0 ”Networked TV” Networked TV - a new dimension of the TV user experience

  23. Fixed access Symmetric Data Rate, Mbps GPON 100 VDSL2 28 ~20 km ADSL2+ 13 ADSL2 8 ADSL 6 Km 7 Km Length, Km 1 Km 2 Km 3 Km 4 Km 5 Km

  24. Making Web 2.0 mobile Web 2.0 services Mobile Phone Camera Address book mp3 player Network Broker/ exchange Location Presence Make the phone the main source of User Generated Content

  25. Summary • Mobile broadband is here • Data traffic has surpassed voice traffic • Excellent oppurtunity to introduce new services • IPTV will drive GPON technology • Performance will increase even further

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