Lead Generation - Brief explanation with examples

1. What is lead generation? I will explain with actual examples! Sales Lead Marketing is a conquest that uses Lead Generation activities to find potential customers among potential customers and sell them to those potential customers.・ It's marketing. * Conquest Marketing: Acquisition by the brand switch for people who have never purchased their products To put it More simply, purchase more from consumers (mostly from potential customers to prospective customers). It means approaching such consumers. Find potential customers among consumers. Find potential customers among consumers. Give an overview; we will first announce the product with various advertisements and provide information to those who want more information. ・ Listing advertisements , leaflets , DM (direct mail) , blogs , SNS, and exhibitions Are examples. Next, we will make a purchase promotion for those who provided information. Lead nurturing Lead nurturing Lead nurturing is a part of deepening relationships with customers found by leads generation company, enhancing the feelings of purchasing, and leading to contracts. The goal is not to deepen relationships and get them to conclude contracts, but it is crucial to continue to build good relationships by actively communicating with customers. The focus is on getting customers to deepen their understanding of their ideas and commitment to product creation. In the early days of Yazuya, there was almost no customer database. Therefore, I posted a leaflet and gave a sample to the customer who requested the material.

2. The customer who requested the sample is the prospect found in the lead generation. We aimed to build a database with free tasting samples. (This is a measure to deepen the understanding of the service by giving samples of parts that cannot be conveyed by leaflets alone.) At That time, few companies distributed free samples as they are now, so many companies. It was a sensation. This free tasting sample operation was a huge success in finding potential customers who were interested in health. Analysis and improvement of direct mail data Analysis and improvement of direct mail data Analysis of direct mail, which can be said to be nervous, revealed various things. First of all, we also devised various beautiful colour-printed pamphlets. However, It had little effect on the response. Envelopes were also printed in colour to half-grained (paper that stopped exposing pulp to hydrochloric acid in the process of making white paper, which is a little brownish), but there was almost no change. If there is no change, it is decided that a cheaper half-finished envelope is better. However, what changed was the leaflets that printed the information not on the van frets with our printing press due to cost concerns. In addition to this, questions and letters received from customers are handwritten or made with a word processor and cut out. As I devised this, the response gradually increased. By verifying and improving the data in this way, in April 1999, sales by new customers and sales by customers who could continue were reversed. Lead generation measures Lead generation measures By taking various measures, you can acquire potential customers. From here, I will introduce four such measures. SEO measures SEO measures SEO measures are more effective when considered as a set with owned media. SEO is search engine optimization, and it is a measure to bring it to a state where it is easier to hit when it is searched. For example, what number do you look at from the top when you search for something? In most cases, it may be solved by the 1st to 3rd. Unless there is something special, you won't go to page 2.

3. Even if you make owned media with all your might, you can't collect prospective customers without seeing it. Internet advertising Internet advertising Ads on Google and Yahoo are famous, but recently, many companies are using in-feed advertisements that come in between each article in the news app. Unlike mass media such as commercials, radio, and train advertisements, the advantage is that you can only approach customers who are closer to purchasing. SNS SNS Facebook, Instagram, and Twitter are famous, but you can also acquire potential customers by using SNS. However, the current situation is that it is challenging to acquire potential customers on SNS because young people who are sensitive to fashion are the prominent people in SNS. It is easy to follow the style. It will be more effective if the target is in the early 10s and early 20s.