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The facts of the matter

The facts of the matter . John McEwan. Chief Executive, Advantage Travel Centres. Advantage vision. To be the best travel service provider in the UK travel industry, offering unsurpassed value to members and business partners. Delivery. Measure us on what we do rather than what we say.

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The facts of the matter

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  1. The facts of the matter John McEwan Chief Executive, Advantage Travel Centres

  2. Advantage vision To be the best travel service provider in the UK travel industry, offering unsurpassed value to members and business partners

  3. Delivery Measure us on what we do rather than what we say

  4. Showcasing Advantage talent John Sullivan – Head of Commercial Sonia Michaels – Corporate Relationship Manager Paul Nunn – Financial Operations Manager

  5. Judge us on… Business performance Member growth Customer interaction Member engagement

  6. Leisure market MAINSTREAM Advantage: -6% vs Market -8% SPECIALIST INDEPENDENT TRAVEL Doing much better than mainstream

  7. Leisure market Retail Distribution Consortium of choice Win-Win Partnerships

  8. Business performance - corporate 2011: Advantage +4.5% v Market +2.53% 2012: Advantage +8.25% v Market 0% Top 5 Corporate partner with most key suppliers

  9. Performance - Advantage Travel Gateway 360 active members 3,000 pax 60 suppliers integrated and growing! One-stop selling shop Saving an agent at least 30 minutes of search time

  10. Member growth Group turnover of £3.5BN 96 new member locations in the year Worldwide TMC partner growth from 13 to 36 DMC representation in 37 countries

  11. Future growth – Advantage Managed Services 3 key points of difference: Price Range of benefits Belonging/engagement

  12. Future growth - Advantage Managed Services

  13. Customer interaction - obtaining Overall marketing portfolio: 95 promotions 1,800 offers 4 direct mail campaigns 250,000 flyers for members to distribute Web offering - late offers and social media Affinity marketing - 12 million consumer reach

  14. Customer interaction - obtaining

  15. Customer interaction - retaining Direct marketing: £2,787,060 incremental revenue Cleaning Sourcing Directing….. for the price of a stamp Summer 2012 lates – marketing kit in a box Support TTG Trust In Travel Agents Initiative

  16. Customer interaction - retaining

  17. Member engagement - communication Interactive intranet – forums, specialism, newsworthy Events: 29 in 2011 – 40 in 2012 – free, local, valued Consultancy services – central expertise Back to the floor – face to face

  18. Member engagement – ATOL reform Galvanising member opinion Government lobbying Policy interpretation Individual member solutions

  19. Member engagement – Advantage Financial Services AFS achieved 34% profit improvement in 2011 Bonding/protection products to members and the market Travel disruption insurance still unique New liability, professional indemnity and credit insurance products

  20. In summary Our actions do the talking: Business performance Member growth Customer interaction Member engagement

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