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Unboxing Disruption: The Nokia E72 Experience That Captivated the World

Discover why the Nokia E72 unboxing created a global buzz. This innovative marketing tactic turned social media inside out, as fans shared their excitement and frustrations while trying to unbox the impossibly designed packaging. With coverage across blogs, YouTube, and Twitter, it sparked discussions and thousands of views, proving that the most interesting unboxing experiences leave a lasting impression. Join the conversation about how brands can create memorable moments and capture audience attention.

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Unboxing Disruption: The Nokia E72 Experience That Captivated the World

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Presentation Transcript

  1. “Fun games like this is why I love Nokia. What other company sends clear, locked boxes with brand new cell phones?” http://michaelsherlock.com/ A story…

  2. People in social media love unboxing cool products…

  3. So we decided to totally disrupt what they love….

  4. What would you do if you were sent an impossible unboxing of a hot new device?

  5. This?

  6. Or this?

  7. This was pissing people off all over the world (in a good way…)

  8. ‘‘The most interesting unboxing experience I’ve had’’ Tech65, Singapore, Asia

  9. Everybody spoke about it...

  10. …on blogs

  11. 25 posts read 45,000+ times

  12. …On YouTube

  13. 24 videos seen 23,000+ times

  14. …On Twitter

  15. 3,100+ tweets

  16. … and, of course, offline(the ripple reached many) http://www.flickr.com/photos/38159369@N00/446064720/

  17. “When all is said and done, the e72 is the best Nokia device that I have ever used...” http://carltone65.wordpress.com/2010/01/03/nokia-e72-review-business-meets-media/ www.1000heads.com info@1000heads.com +44 203 206 2000

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