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Understanding Design Management: Planning and Launching Successful Products

Design Management involves the planning and coordination required to create, manufacture, and launch new products in the market. According to C. Freeman (1983), design encompasses more than just aesthetics like shape, color, and dimensions; it integrates practical and strategic considerations in product development. Establishing a framework to monitor and evaluate the effectiveness of design activities is essential for ensuring products meet market needs and achieve business objectives.

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Understanding Design Management: Planning and Launching Successful Products

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