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STRATEGY

ITF: Developing strategic campaigns Module Seven. STRATEGY. What is a strategy?. The overall plan for how to win a campaign. List of strategy types. Worker / Union strategy Customer / Service user strategy Media strategy Public / Civil society strategy

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STRATEGY

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  1. ITF: Developing strategic campaigns Module Seven STRATEGY

  2. What is a strategy? The overall plan for how to win a campaign ITF: DEVELOPING STRATEGIC CAMPAIGNS

  3. List of strategy types • Worker / Union strategy • Customer / Service user strategy • Media strategy • Public / Civil society strategy • Other companies in same industry or market strategy • Parent / Subsidiary strategy • Owner / Shareholder strategy • Management executive / Director strategy • Financial institution strategy • Government / Regulatory strategy • Political strategy • Supplier / Donor / Subcontractor / Vendor strategy Diagram of employer relationships ITF: DEVELOPING STRATEGIC CAMPAIGNS

  4. Identifying the strategy • Good strategies are based on good information • The vulnerabilities of the targets drive the strategy ITF: DEVELOPING STRATEGIC CAMPAIGNS

  5. LAN Peru aviation mechanics – campaign strategy • Worker/ Union strategy • Customer/Passenger strategy ITF: DEVELOPING STRATEGIC CAMPAIGNS

  6. Strategy • Overall plan to win the campaign Tactics • Individual elements of a strategy • Specific activities, usually collective • Have a date and location ITF: DEVELOPING STRATEGIC CAMPAIGNS

  7. Thinking tactically – not strategically • Not looking at what will best impact the target • Instead focusing on familiar tactics ITF: DEVELOPING STRATEGIC CAMPAIGNS

  8. Strategy • First choose the strategy which will have the most impact on the target • Then plan your tactics • Stay within your chosen strategy until you make the maximum impact ITF: DEVELOPING STRATEGIC CAMPAIGNS

  9. Don’t get stuck with a strategy simply because it is familiar The strengths and vulnerabilities of your target should drive the strategy ITF: DEVELOPING STRATEGIC CAMPAIGNS

  10. All union campaigns use a worker strategy ITF: DEVELOPING STRATEGIC CAMPAIGNS

  11. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  12. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  13. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  14. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  15. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  16. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  17. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  18. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  19. Activity: Choosing your strategy Aim: Decide your campaign strategy Tasks:Select a facilitator and timekeeper • Review your diagram of employer relationships. • Decide which 1-3 strategy types will create the most impact on your direct and indirect targets. • Think from the employer’s perspective. • Make sure that you include a worker strategy. ITF: DEVELOPING STRATEGIC CAMPAIGNS

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