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TeleWeb Marketing Consultants: Enabling HVCRM Success

OgilvyOne TeleWeb team offers expertise in translating marketing strategies to TeleWeb channels, optimizing sales, and empowering representatives. Support in HVCRM acquisition, growth, servicing, and upsell. Five key expertise areas provided: Strategy, Training, Operations, Sales optimization, Vendor management. Focus on translating brand value, customized communications, and B2B treatment. Noteworthy projects include HV Acquisition and HPG program launches at PRC.

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TeleWeb Marketing Consultants: Enabling HVCRM Success

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  1. Contextual Group: Supporting OPEN HVCRM

  2. Who We Are • OgilvyOne TeleWeb is a team of marketing consultants with strong TeleWeb channel experience and expertise spanning multiple business to business engagements • Our Goals: • Translate overarching marketing strategies to the Tele channel • Develop specific marketing strategies that work in the Tele channel • Operationalize our strategy and deliver measurable results • Where we provide value: • How/when to use the Tele channel • Translation of the brand to the Tele channel • Optimization of consultative sales and service • Enablement and empower phone representatives • Enablement and empowerment of face to face representatives

  3. Ogilvy TeleWeb Support of HVCRM Acquisition Set-Up Growth Servicing Customer Experience Vertical Upsell Vertical Acquisition Client Management HV Set-Up Industry Upsell Client Management Upsell High Value Acquisition High potential Upsell High Value prospect VHB Brand Advocate

  4. Pillars of Expertise • We support our clients by providing five key areas or expertise Strategy Training Operations Sales optimization Vendor selection and management

  5. Approach/Philosophy • Brand – translate brand value • to the phone • Build strategies based on customized communications • Value-based treatment • B to B does NOT equal B to C treatment Strategy HIGHLIGHTS • Developed and launched HV Acquisition at PRC • Changed HV acquisition call from a B2C model to a B2B model • Developed and launched HPG program at PRC Projects of Interest

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