Indiana University Select Career Opportunities Orientation Program

1. Indiana UniversitySelect Career Opportunities Orientation Program Jeff Cullar & Jeff Rauch September 22, 2005

2. BeInspired BeRewarded BeYourself Be

3. Agenda • Kraft’s commitment to excellence • Career development at Kraft • Kraft’s Management Development Program • Internship Opportunities • Q & A

4. Jeffery D. Cullar • Region Vice President – Chicago Region • Nabisco Biscuit Division • Marketing/PR Major • Member of National Black MBA Association • Recruited to Kraft from Pepsi in 1991 Photo of Keynote Speaker

5. Jeffery D. Rauch • Region Director Retail – Chicago Region • Nabisco Biscuit Division • Indiana University Alumni- ’79 • Business Major • Began career with “Kraft” in 1980 Photo of Keynote Speaker

6. BeInspired

7. Strong History Historical Development 1825 1867 Suchard, Neuchatel (CH) Tobler, Bern (CH) Startups (Snacks) (Snacks) Mergers/Name changes/“Purchases“ 1970 Startup of branch offices Interfood, Zürich (CH) (Snacks) 1990 1982 1895 Jacobs Suchard Philip Morris Jacobs, Bremen (GER) (Coffee) 2000 1993 1903 1927 1988 Kraft Deutschland, Hamburg (GER) Kraft Jacobs Kraft Foods Kraft, Chicago (USA) Philip Suchard (Cheese) Morris (Cheese) 1948 1981 1985 1989 HAG GF AG Philip Morris Kraft General General Food Food Europe Europe 1906 1979 Kaffee HAG, Bremen (GER) General Foods buys 95% of (entc. Coffee) the Coffee HAG stocks

8. Kraft Vision Helping People Around the World Eat and Live Better

9. Mission: Undisputed Global Food Leaders • Consumers – First Choice • Customers – Indispensable Partner • Alliances – Most Desired Partner • Employees – Employer of Choice • Communities – Responsible Citizen • Investors – Sustainable Growth

10. Guiding Principles • Put Consumers First • Work Simply, Act Quickly • Play To Win

11. Consumer Confidence Kraft Rated #3 Among All Brands “Which brands do you consider the best?” 1. Sony =7. Honda 2. Dell =7. General Electric 3. Kraft 8. General Motors 4. Coca-Cola =9. Microsoft 5. Ford =9. Hewlett Packard 6. Toyota 10. Procter & Gamble Source: Harris Poll 2005

12. Indispensable Partner to Customers Undisputed Global Food Leader Kraft Ranked #2 in 2004 U.S. Cannondale Retailer Survey 43% “Best of the Best” Overall 36% 24% 12% 12% 9% 9% P&G Kraft GeneralMills Nestle Pepsi-Cola Unilever HPC Coca-Cola

13. KIC Central Europe Region KIC Western Europe Region KNAC KIC Latin America Region KIC Asia Pacific Region KIC Eastern Europe, Middle East & Africa Region Our Geographic Business Segments

14. Kraft North America Commercial KNAC Fast Facts KNAC headquarters: Northfield, Illinois, U.S. Key countries in the business unit: Canada, United States Some key brands: Kraft cheeses, salad dressings, dinners and other products; Post cereals; Philadelphia cream cheese; Oscar Mayer meats and Lunchables lunch combinations; Maxwell House, Starbucks andGevalia coffees; Capri Sun, Tang, Kool-Aid and Crystal Light beverages; Oreo, Chips Ahoy!, Nilla, Newtons and Snackwell’s cookies; Ritz, Triscuit and Wheat Thins crackers; Handi-Snacks snack combinations; Planters salted snacks; DiGiorno, Delissio, California Pizza Kitchen, Tombstone and Jack’s pizza; Back to Nature cookies, crackers, cereal, granola dinners and cheese; Boca burgers, nuggets, patties and meat alternatives; Jell-O gelatins and puddings; Cool Whip whipped topping; Velveeta process cheese loaf

15. The Best Brands in the World

16. The Best Brands in the World

17. 50+ Brands over $100 Million in Revenue

18. Five Brands Over One Billion Revenue $

19. New Product Examples: Health & Wellness

20. New Product Examples

21. BeRewarded

22. Customer Development Organization Structure • The Kraft Foods Customer Development Organization is comprised of more than 30 National, Area and Geographic Sales teams • Team members include Sales Representatives, Manager and others who work together to meet the needs of food retailers and customers across the U.S. and Canada • 3 Retail selling teams • Biscuit Direct Store Delivery (DSD) • Pizza Direct Store Delivery (DSD) • Warehouse • Totaling 10,600 people covering over 37,900 retail outlets and selling 1,200 SKUs in 66 categories

23. Customer Development Career Opportunities Across the United States D H O B P New England K I Northwest F C Midwest J A N L Mid Atlantic E H Q Southeast Southwest Customer Regions G R J – Kroger K – Meijer L - Military M - Publix N – Safeway O - Super Valu P –Target Q – Wal Mart R - Winn-Dixie A – Ahold B – Albertson’s C – C & S D - Costco/BJ’s E - Food Lion F – Giant Eagle G - H E Butt H – Key Wholesalers I – K-Mart M West Area Regions Midwest Northwest Southwest East Area Regions Mid Atlantic New England Southeast

24. Is the best team LEADER Is an IDEA champion Delivers superior RESULTS Develops professional EXPERTISE At Kraft, the best Management Development Associate

25. Management Development Program • Upon joining Kraft, you will be placed into a Management Development Program • Designed to give you exposure to a wide variety of experiences to prepare you for future leadership roles within the organization • Rotational assignments will include experiences in: • Direct selling • Customer Logistics • Retail Analysis • People Management • Program will include formal training, assignment of a mentor, and field trips to various key businesses • Upon successful completion of the MDP, participants will be placed into a position where they will be strategically partnering with a Customer to grow business, both for Kraft and the Customer

26. Rotational Assignments * In addition, approximately threes weeks allocated for orientation, training and field trips

27. 1. Recruit the best people 2. Challenge them to add the most value and to fulfill their potential 3. Provide wide range of career and development opportunities 4. Offer World Class Training BeInspired BeRewarded BeYourself Be Kraft’s Approach to Career Development Sales Leaders

28. Kraft Career Path Executive • Being proficient at setting and evaluating strategy • Understanding multiple views and roles • Developing people to execute the strategy and direction • Commanding respect from internal and external constituents • Evaluating others on abilities • Coaching managers through performance evaluation & development • Broad business knowledge and perspective • Skilled communicator able to share direction through several organizational layers Director Manager • Re-allocating time to others and still complete their own tasks • Accomplishing work through others • Being available for planning, coaching development Individual Contributor • Refinement of personal and technical skills • Learning the culture and adapting to professional standards • Collaborating with others

29. Internships at Kraft – Customer Development Organization • 12 weeks in duration with focus on professional development and skill-building versus “summer job” • Assigned key project(s) such as: • Market analysis, project planning, support new item launches • Additional day-to-day assignments – Run actual sales route; Merchandise product • Comprehensive internship program includes: • Plant tours • Group Intern events

30. BeYourself

31. Our Diversity Vision The right people in the right places, contributing fully to meet business & personal goals The Right People …………………………… Diverse in every way The Right Places ….……… In every function, level & geography Contributing Fully……… From their wide range of talent & skills To Meet Business Goals…….…. That exceed traditional targets, markets and geographies Which Requires ………. Improving our diverse employee profile

32. Be

33. Employer of Choice “100 Best Companies for Working Mothers” –Working Mother “Top 50 Companies for Diversity” – DiversityInc “Top 50 Places for Latino Women to Work” – Latina Style “Best Companies for Financial Professionals” – CFO Magazine “50 Best Companies to Work For in Germany” – Great Places to Work Institute “Top 10 Best Workplaces in Greece” – Great Places to Work Institute “50 Best Companies in Mexico”- Great Places to Work Institute

34. BeInspired BeRewarded BeYourself Be