Presentation Transcript

1. Evolve the Shopping Experience

2. Table of Contents

   DataBar Scanning Delivers DataBarvs QR About greenscans Our Strategy Mobile Platform Overview Why greenscans How to get our app API, White Label & Advertising Options How it Works Try it Out After the Scan Contact Us Appendix

3. DataBar Scanning Delivers

   Barcodes revitalize traditional media channels and create a previously untapped interactive opportunity for your consumers. For growers, it provides an opportunity to: Take advantage of mobile shoppers’ propensity to spend more while in-store. Bridge the physical-digital divide, creating a 360o experience for your consumers in a cost-effective manner. Get meaningful insight into your consumer via deep analytics. Access to a host of marketing material and signage for you to use on packaging or in-store. A host of customizable in-app advertising options available (coming soon).

4. DataBarvs QR

   DATABAR Solves the packaging puzzle – no additional space or duplication needed Offers a robust an out-of-the-box solutions Avoid patent litigation issues Cost and resource effective QR CODES Requires additional packaging, graphics, and printing investment Content must be rebuilt each time a new code or campaign is implemented Subject to extensive patent portfolios Time and cost prohibitive to create

5. About greenscans

   Founded in 2012 Based in Boone, NC, USA Our Mission For growers: To facilitate more meaningful interactions between growers and their consumers by providing an interactive storytelling mechanism and by offering deep insights into consumer behavior. For consumers: To provide an easy and fun way to take better control of their health by offering a host of product data with a single barcode scan. Our Products: Mobile App, SDK, API, Cooperative Analysis Platform, Product Promotion Platform, Perishable Product Index

6. Our Strategy

   How are we delivering on our goal? Broad Data Set: We are the produce scanning pioneers, having incorporated over 11,000 GTINs, which are then mapped to over 900 corresponding PLUs, into our Perishable Product Index so that every piece of produce will deliver back compelling content to the consumer. We’ve also incorporate OpenGraph technology to give growers additional control over their produce data. DataBar Difference: We’re the leaders in enabling DataBar scanning from a consumer’s mobile device. Focused Analytics: We’ve built greenscans Cooperative Analysis platform so that each scan gathers meaningful demographic information about its user. Individualized Branding: Growers can choose to personalize the scanning experience from end-to-end using our API and White Label options thereby driving brand awareness and loyalty.

7. The greenscans Mobile Platform (gsMP)

   The gsMP provides a foundation for growers to easily, affordably, and rapidly reach out to their target audience via their most personal device while gathering deep insight into their consumers’ behavior.

8. Why greenscans?

   Gather actionable analytics across10dimensions to help you make more informed business decisions, including: Device Type Operating System Product Category GTIN(company/product) GLN (company) Location Date Time Utilize the entire perishable product chain with over 11,000 GTINs incorporated into our platform. Benefit from our Open Graph design, meaning maximum control of your product’s information. www.greenscans.com

9. Two Ways to Get It!

   Native App API

10. API, White, & Advertising Label Options

    API: Quickly and easily include best-of-breed DataBarscanning into your existing mobile app using our Web Services API. Fully customizable Flexible integration No cumbersome SLOC Maintain full analytics access White Label: Keep your brand front-and-center by leveraging our Product Index white labeling solution with each scan. Advertising (coming soon): Maximize cross-sell and up-sell opportunities and get your message seen by the right audience, at the right time.

11. How It Works

    Consumer receives customized product information via their mobile device Consumer scans barcode on produce with their phone greenscans resolves code content using Perishable Product Index Retailer gathers analytics via the greenscans Cooperative Analysis system.

12. Try it Out

    Delivering the content your customers crave is simple with greenscans. One scan delivers a world of information – all in the palm of your hand. Search “greenscans” in the App Store or Google Play. Open greenscans and scan the barcode. Get recipes, nutritional info, growing information, and much more!

13. After the Scan

    Get the who, what, when, and where of every scan. Our Cooperative Analysis Platform delivers: Usability: With an easy-to-navigate UI, you can quickly get to the data you need. Flexibility: Slice and dice the data how you want and quickly compare / contrast results. Deep Insight: Real-time analytics mean you’re able to see how consumers are interacting with your produce anytime, anywhere.

14. Contact Us

    Website greenscans.com E-mail info@greenscans.com Facebook facebook.com/Greenscans Twitter twitter.com/greenscansInc Pinterest pinterest.com/greenscans Address 207 New Market Ctr, #160 Boone, NC 28607 Phone +1.919.386.9301

15. Thank You!

16. Appendix

17. What Is Mobile Marketing?

    Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. (Source: Wikipedia) SMS MMS AUGMENTED REALITY MOBILE WEB MOBILE ADVERTISING LBS GAMES APPS MOBILE SEARCH MOBILE COUPONS MOBILE VIDEO MOBILE COMMERCE IMAGE RECOGNITION BARCODE SCANNING

18. The Rise of Mobile

    Smartphone penetration has roughly doubled in the past two years. (Source: ComScore) By YE-13, there will be more mobile devices than people on Planet Earth. (Source: Cisco) Consumers now spend more time with their mobile device than any other media, save for TV. (Source: eMarketer) 7 in 10 users will use their phone for holiday shopping. (Source: Deloitte) We spend more time looking at our phone than we do our partners. (Source: O2, Samsung) One-third of us like ourmobile phone more than sex. (Source: TeleNav)

19. The DataBar™ Difference

    Simply put, embed more data in less space. Simplified traceability Supply chain management Greater control More consumer info on pack Monitor and enable hard-to-mark products

20. Barcode Glossary

    GLNGlobal Location Number. GS1 identification key the defines a product’s physical location or legal entity. GS1Global association responsible for developing global industry standards aimed at driving efficiency, awareness, supply, and demand of barcodes and their relevant applications. GTINGlobal Trade Item Number. Designed to help automate the global buying and selling process, a GTIN is a predefined identifier whose information can be access at any point in the pricing, purchasing, ordering, or invoicing process. PLUProduct Look-Up. Typically 4 digit ID numbers affixed to produce in grocery stores to help facilitate inventory control (see Figure 1). SymbologyThe type of barcode being referenced(see next slide). Figure 1

21. Common Symbology Overview

    QR Used in marketing campaigns Datamatrix Used in product track & trace EAN Used in retail POS, internationally Aztec Used in ticketing applications UPC Used in retail POS, domestically DataBar Used in produce track & trace – & now marketing campaigns

22. Our Retail Pilot Program

    Currently conducting regional pilots with two retail chains. Single-store test locations meant to facilitate concept refinement and additional consumer insights. Working with retailers to develop promotional campaigns for further rollout.

23. In-Store Marketing & Signage Examples