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Elements of Art and THE PRINCIPLES OF Design

Elements of Art and THE PRINCIPLES OF Design. Visuals. Creating a visual is a process that requires artistic ability, creative design, and critical thought. Consider the image to the right, what makes this visual interesting? . Balance.

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Elements of Art and THE PRINCIPLES OF Design

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  1. Elements of Art and THE PRINCIPLES OF Design

  2. Visuals • Creating a visual is a process that requires artistic ability, creative design, and critical thought. Consider the image to the right, what makes this visual interesting?

  3. Balance • The way shapes are arranged. When shapes are balanced, they create a feeling of order and harmony. When shapes are not balanced they create tension.

  4. Color • Color is made up of hue (tint), intensity, and value. Hue or tint refers to the name of the color, ex. Dull. Value means the lightness of darkness of a color. Color is used to represent things the way they are, but also to create feeling. • What can we say about artist Christopher Pratt’s use of color in the following water color? • “49” – Christopher Pratt

  5. Artist: Christopher Pratt “49”

  6. Composition • The bringing together of parts or elements to form a whole; the structure, organization, or total form of a work of art.

  7. Contrast • The perceptual effect of the proximity of very different colors; to compare while pointing out the differences; set off against one another. “Newfoundland Houses” – Glenn Pardy

  8. Emphasis • Drawing attention to something by use of color, size, or placement.

  9. Focal Point • The main element, or area of interest, of a composition; what your eye is drawn to.

  10. What is the focal point?

  11. Line • The basic unit of any image that has both length and direction. • Straight lines often suggest order. • Jagged lines can suggest power, fear, or confusion. • Curved lines may suggest motion or softness. • Diagonal lines can suggest motion or tension.

  12. Message • Any thought, idea, or information, whether expressed in plain or secret language. What’s the message of this editorial cartoon?

  13. Mood • The atmosphere or feeling created by a literary work. What is the mood of this visual?

  14. Perspective • A system for creating an illusion of depth or three-dimensional space on a two dimensional surface. • Linear perspective • Atmospheric perspective (hazy effect/detail/color value)

  15. Use of Perspective

  16. Proportion • The comparative size relationship of parts to a whole and to one another Size of Trees Size of trees Size of house

  17. Scale • The size or apparent size of an object seen in relation to other objects, people, or its environment. How is scale used in this photograph?

  18. Tone • Expresses the author’s attitude towards his or her subject. What is the tone of this visual?

  19. What is the tone of this visual?

  20. Final Notes • Visual Artists use many tools to create their art – some of which we just discussed • When viewing a visual: Be Critical, Ask questions, Imagine, Wonder • Look for messages, what does the artist want you to think? • A picture can say a thousand words.

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