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Sauza 2011
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Sauza 2011. Headline. Text Text Text Text Text Text. Why Margarita Drinkers?. 43%. 75%. >50%. Text. 2011 Jobs to be Done. Margaritas Text. Margaritas Text. Margaritas Text. Creative Evolution. Building Sauza’s Margarita Credentials. Celebrity Endorsements. On-Premise Menus.
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Sauza 2011
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Presentation Transcript
Headline TextText TextText TextText
Why Margarita Drinkers? 43% 75% >50% Text
2011 Jobs to be Done • Margaritas • Text • Margaritas • Text • Margaritas • Text
Building Sauza’s Margarita Credentials Celebrity Endorsements On-Premise Menus
Plan Summary On-Premise Social Media Digital Sauza Off-Premise Print In Home Parties Spokesperson Marcela Valladolid Offers
SZ Margarita Pennants Cinco Party in a Box Sauza Beads Posters Photo Magnets Drink Umbrellas
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