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PSY 322 guide teaching peer educator • PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis PSY 322 Week 1 DQ 1 PSY 322 Week 1 DQ 2 PSY 322 Week 2 Individual Assignment Marketing Communication Memo PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and P.. • Explain what researchers have found about the relationship between feelings towards ads and feelings towards brand names. Again, use this section of your textbook but explain it in your own words. No direct quotes. - 100 to 150 words. • What question were the researchers asking in each of the two articles? • What research procedure did they use to answer that question? It might be an experiment, a survey, content analysis or a review of other research. PSY 322 Entire Course PSY 322 Week 1 DQ 2
PSY 322 guide teaching peer educator • Explain what researchers have found about the relationship between feelings towards ads and feelings towards brand names. Again, use this section of your textbook but explain it in your own words. No direct quotes. - 100 to 150 words. • What question were the researchers asking in each of the two articles? • This Tutorial contains 2 sets of paper • PSY322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis • Locate at least two peer-reviewed articles concerning consumer psychology, using the University Library, the Internet, or other resources. PSY 322 Week 1 DQ 2 PSY 322 Week 1 Individual Assignment Consumer
PSY 322 guide teaching peer educator • An interesting question is how the market researchers determined the motivations of the different people. • What kinds of ads or other marketing strategies would work will with people who score high on th Part A scale? • What kinds of ads or other marketing strategies would work will with people who score high on the Part B scale? • Take a look at the "Product repositioning" section starting on p. 170 of your Consumer Behavior text. It details the change in wording and the slogans used to change the public's perception and acceptance of "second mortgages" by calling them "home equity loans" and suggest that this had a role in the recent real estate financial troubles. PSY 322 Week 2 DQ 1 PSY 322 Week 2 DQ 2
PSY 322 guide teaching peer educator • We have another Week 2 individual Assignment but with different description/instruction, which can be found here on this link • http://www.psy322guide.com/product-13-PSY-322-Week-2-Individual-Assignment-Marketing-Communication-Memo • Select one of the following scenarios, where an organization is creating an integrated marketing communications plan to increase its customer base, as the basis for your memo • We have a new Week 2 individual Assignment but with different description/Intruction, which can be found here on this link • http://www.psy322guide.com/product-20-PSY-322-Week-2-Individual-Assignment-Marketing-Communication-Memo- PSY 322 Week 2 Individual Assignment Marketing Communication Memo (New) PSY 322 Week 2 Individual Assignment Marketing Communication Memo
PSY 322 guide teaching peer educator • Submit an annotated reference list, showing the works cited in the paper, which must include at least eight peer-reviewed sources from the University Library. • What did Colonel Sanders of KFC do in the 1930s that most people hadn't thought important until the 1950s? Give the name of the strategy and details on what he did. • Same question for Ray Kroc of McDonald's in the 1950s. • Is there a company or a company leader today who appears to have the same kind of foresight that those two did in their day? PSY 322 Week 2 Team Assignment Consumer PSY 322 Week 3 DQ 1
PSY 322 guide teaching peer educator • Take a look at the comparative chart on p. 14 in your Consumer Behavior text. • Chose one of the 14 comparisons. Make sure it is one that no one else has used yet. (You'll have to read their DQs to know which ones are taken). • Think of a product you are familar with. • Use details and specific examples to show what a marketing strategy would be under the "traditional marketing concept" and what it would be under the "value- and retention-focused marketing concept." • We have a NEW Week 3 individual Assignment but with different description/instruction, which can be found here on this link • http://www.psy322guide.com/product-21-PSY-322-Week-3-Individual-Assignment-Marketing-Research-and-Promotional-Message • PSY322 Week 3 Individual Assignment Marketing Research and Promotional Message • Select a consumer group that you are interested in. PSY 322 Week 3 DQ 2 PSY 322 Week 3 Individual Assignment Marketing Research
PSY 322 guide teaching peer educator • We have a NEW Week 3 Team Assignment but with different description/instruction, which can be found here on this link • http://www.psy322guide.com/product-22-PSY-322-Week-3-Team-Assignment-Consumer-Traits-and-Behaviors-Paper-and-Presentation-Outline • We have another Week 3 Team Assignment but with different description/instruction, which can be found here on this link • http://www.psy322guide.com/product-10-PSY-322-Week-3-Team-Assignment-Consumer-Traits-and-Behaviors-Paper-and-Presentation-Conceptual-Map • Prepare a 1,050- to 1,400-word formal outline covering the initial preparation for the Consumer Traits and Behavior Paper. Include a thesis, major topics, and subpoints. PSY 322 Week 3 Team Assignment Consumer PSY 322 Week 3 Team Assignment Consumer Traits
PSY 322 guide teaching peer educator • Find two deodorant ads targeted to different audiences. Analyze the aspects of each. Explain how groups may interpret them. Is there a difference? If so, why? • Select two households featured in two television series. Classify each household into a social class. What is each household’s lifestyle and consumption behavior? • Be very specific with details and examples. No generalities! PSY 322 Week 4 DQ 1 PSY 322 Week 4 DQ 2
PSY 322 guide teaching peer educator • Select a product or service with which you are familiar. • Prepare a 1,050- to 1,400-word paper in which you analyze factors that affect consumer purchasing decisions related to your product or service. • Identify the psychological and social factors, such as motives, perception, attitudes, personality, family, social class, and reference groups, that influence consumer behavior toward your product or service. • Select a product or service with which you are familiar. • Read carefully the section on Geodemographic Clustering in Chapter 10 of Consumer Behavior. • Choose two of the Social Groups from the PRISM NE grouping on p. 330 and two of the PRIZM Lifestyle Groups on p. 331 of Consumer Behavior. • Identify the psychological, social and external factors that would influence each of the groups’ decision-making process about whether or not to buy your product. PSY 322 Week 4 Individual Assignment Environmental PSY 322 Week 4 Individual Assignment Geodemographic clustering
PSY 322 guide teaching peer educator • We have another Week 5 Individual Assignment but with different description/instruction, which can be found here on this link • http://www.psy322guide.com/product-4-PSY-322-Week-5-Individual-Assignment-Case-Study-Analysis • We have a NEW Week 5 Individual Assignment but with different description/instruction, which can be found here on this link • http://www.psy322guide.com/product-24-PSY-322-Week-5-Individual-Assignment-Case-Study-Analysis-Paper PSY 322 Week 5 Individual Assignment Case Study Analysis Paper (New) PSY 322 Week 5 Individual Assignment Case Study Analysis
PSY 322 guide teaching peer educator • We have a NEW Week 5 Team Assignment but with different description/instruction, which can be found here on this link • http://www.psy322guide.com/product-25-PSY-322-Week-5-Team-Assignment-Consumer-Traits-and-Behaviors-Paper-and-Presentation PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and Presentation
