1 / 15

Effective NREN Marketing: Personal Insights and Evolutionary Strategies

This document offers a personal perspective on marketing within National Research and Education Networks (NREN). Unlike traditional textbooks, it outlines a practical approach to marketing evolution, highlighting three stages: individual efforts, team collaboration, and collective engagement. It discusses essential elements such as internal brand guidelines, external public relations strategies, and marketing policies. Additionally, it emphasizes the importance of embedding marketing practices into the organization's culture, evaluating what works, and proposing next steps for effective engagement and campaigning.

venice
Télécharger la présentation

Effective NREN Marketing: Personal Insights and Evolutionary Strategies

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. JANET(UK) Marketing Russell Nelson

  2. This is not…. • A text book approach It is my personal view of • some things that work • and others that do not

  3. NREN Marketing Evolution Structure Path Stage1) One person doing it all Stage 2) Team doing it all Stage 3) Everyone does it – team facilitates/coordinates

  4. NREN Marketing EvolutionSales Path Stage 1) Information Stage 2) Persuasion

  5. Embedded Marketing Get: • Buy in • Budget

  6. What works well? Internal: • Brand Guidelines • Editorial Control • Website External: • PR Agency • Awards

  7. Brand Guidelines Identity • Logos • Colour • Font • Images • Publications • Presentations • Events and Exhibitions Policy • Publications • Media & PR • Online Policy • 3rd Party • Contacts

  8. Editorial Control • Ensure appropriateness: • Political • Technical • Grammatical • Stylistic • but for the web……

  9. Website

  10. PR Agency • Monthly retainer • + special projects

  11. Awards • Major network upgrade • Procurement • Shared Service

  12. What does not work well? Internal Balance?

  13. Next Steps • Market Research • Web 2.0

  14. In Summary • Embed your marketing • Chimp or champ?

More Related