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Evolution Insights 2014 Proposed Research List

Evolution Insights: 2014 Shopper Insight Series. Evolution Insights 2014 Proposed Research List. Evolution Insights Ltd Prospect House 32 Sovereign Street Leeds LS1 4BJ Tel: 0113 389 1038 http://www.evolution-insights.com. 2014 Proposed Report List.

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Evolution Insights 2014 Proposed Research List

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  1. Evolution Insights: 2014 Shopper Insight Series Evolution Insights 2014 Proposed Research List Evolution Insights Ltd Prospect House 32 Sovereign Street Leeds LS1 4BJ Tel: 0113 389 1038 http://www.evolution-insights.com

  2. 2014 Proposed Report List Evolution Insights are thrilled to announce our proposed research list for 2014. • Health • Is it important for a shopper to know • How influential on decision making • CSR - What impact on a shopper’s perception of brand? • Do shoppers recognise any work done by brands • What is the impact • Own Label v’s Brands • Proxy categories tested • Where do brands fit in the eyes of the shopper • On-the-go Series (Breakfast, Snacking & Lunch) • What, when, why, who & how • Digital – The Use of Digital Devices • How shoppers use different forms of digital devices for shopping related activities • Online Shopping • What, when, why, who and how • Multi-Channel Shopping • Shopper Missions v’s Channels • Role of channels • Overview of shopper habits cross-channel • Discounters – Do they impact shoppers’ perception of brands? • Impact on perceptions of brands listed in Discounters • Retailer Choice - How influenced are shoppers by the knowledge of a retailer’s price positioning • Driver to store choice • Knowledge of retailer position • Impact of retailer position • Promotions and the Impact on Brand Equity • New Product Launches • Over Promoted Categories • In Relation to Own Label • Subscribers Choice • A popular topic area suggested by subscribers

  3. 2014 Proposed Report List In the 2014 catalogue we have proposed a report titled “Subscribers Choice.” As part of next years programme we have decided to research a topic that is popular amongst our subscribers. If you have any areas that you would like to see covered in next years research programme please email dale.henry@evolution-insights.com with your suggestions. We will announce the selected study before the end of December 2013. You can contact us now to order your 2014 subscription. We have an early bird offer available for those who confirm their subscription before the end of Nov 2013. To confirm your subscription order or if you have any questions about our 2014 reports again please contact Dale at the above address.

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