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What is User Experience?

What is User Experience?. Is it only the coffee that makes the difference?. What is User Experience?. My hometown Antalya. Temperature during summer is between 30 and 40 degrees celcius. What is User Experience?. Starbucks is always packed during summer. What is User Experience?.

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What is User Experience?

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  1. What is User Experience? Is it only the coffee that makes the difference?

  2. What is User Experience? My hometown Antalya Temperature during summer is between 30 and 40 degrees celcius

  3. What is User Experience? Starbucks is always packed during summer.

  4. What is User Experience?

  5. What is User Experience? • People • Calling you by your name • Treating you as if you are friends • Place • Grinding fresh coffee in front of you • Stores have soul and relaxing, free environment • You can smell the coffee aroma all over the store • Product • Good coffee • Coffee related merchandise • Community involvement • Give back to community

  6. Usability The first requirement for good user experince is Usability… But Usability problems are everywhere

  7. Usability Problems are Everywhere

  8. Usability Problems are Everywhere Parking Lot at Kanyon Shopping Center • Can you figure out on which floor you have parked your car? • Orange • Red • Pink

  9. What would you like to eat? ?

  10. Usability Parking Lot at Kanyon Shopping Center • Can you figure out on which floor you have parked your car? • Orange • Red • Pink Should I go or Should I stay? Where should I go? Better to stay!!!

  11. TESTISTANBUL 2011 KEYNOTE SPEAKERS

  12. TURKEY SOFTWARE QUALITY REPORT 2011 - 2012 • 20 Questions survey was sent to over 250 CXOs, IT directors, QA managers, business analysts, project managers and engineers. • 4 Main topics • Testing Organization and Processes • Test Automation Tools • Testing Trainings • Usability Testing

  13. TURKEY SOFTWARE QUALITY REPORT 2011 - 2012 Testing Organization and Processes

  14. TURKEY SOFTWARE QUALITY REPORT 2011 - 2012 Q: Who is responsible for software testing in your company? ( you can select more than one ) Developers, end users and business analysts are still dominating the software testing Software testing is perceived as a support function

  15. TURKEY SOFTWARE QUALITY REPORT 2011 - 2012 Q: What is the total number of employees whose titles are associated with testing? (e.g. test engineer, test specialist, test team leader, test manager etc.) More than 40% of the respondents say ‘None’ which shows a clear indication of lack of importance of software testing in most of the companies.

  16. TURKEY SOFTWARE QUALITY REPORT 2011 - 2012 Q: To whom does your test team report? More than 55% of the software testing teams are reporting to development and business analyst teams. Software testing teams have not declared their indepence yet.

  17. TURKEY SOFTWARE QUALITY REPORT 2011 - 2012 Q: What is your expected rate of growth of your testing organization in the next years? But the future is bright for software testing. Almost 70% of the respondents are expecting a clear growth in their testing efforts.

  18. TURKEY SOFTWARE QUALITY REPORT 2011 - 2012 Q: What is the adoption rate of Test Maturity Model Integrated (TMMi) framework in your organization? More than 90% of respondents have general or no idea about the framework . Although growth is expected in the software testing industry, companies do not know where to invest and how to prioritize their investments.

  19. TURKEY SOFTWARE QUALITY REPORT 2011 - 2012 • Key Findings - Testing Organization and Processes • Support function, cost center • Lack of independence • Strong growth is expected • Do not know how to grow

  20. TURKEY SOFTWARE QUALITY REPORT 2011 - 2012 Test Automation Tools

  21. TURKEY SOFTWARE QUALITY REPORT 2011 - 2012 Q: What is your test automation’s purpose? ( you can select more than one ) Test automation’s main purpose is bug tracking. The market’s understanding of testing is the process of bug finding rather than bug prevention.

  22. TURKEY SOFTWARE QUALITY REPORT 2011 - 2012 Q: What is your utilization level of your test automation tools? 70% of respondents say that ROI from their test automation tools is less than 50%. This is a clear indication of test automation tools becoming a shelfware rather than a software.

  23. TURKEY SOFTWARE QUALITY REPORT 2011 - 2012 Q:What is your organization's reason behind your low utilization of test automation tools? • Top 3 Reasons • Immature test culture and processes • Lack of trained testers • Integration problems

  24. TURKEY SOFTWARE QUALITY REPORT 2011 - 2012 • Key Findings – Test Automation Tools • Test automation tool is NOT a silver bullet • First invest in tester trainings and test processes

  25. TURKEY SOFTWARE QUALITY REPORT 2011 - 2012 Testing Trainings

  26. TURKEY SOFTWARE QUALITY REPORT 2011 - 2012 Q:In the last year, haveyour employees taken testing trainings? Testing trainings have become popular among IT professionals

  27. TURKEY SOFTWARE QUALITY REPORT 2011 - 2012 Q:How important is having internationally recognized tester certificationfor your employees? 70% of the respondents say that internationally accepted tester certification schemes are important. Tester certification creates tester identity among IT professionals

  28. TURKEY SOFTWARE QUALITY REPORT 2011 - 2012 • Key Findings – Testing Trainings • Increase in testing trainings and tester certifications • Certification creates tester identity • Tester identity will create awareness about testing

  29. TURKEY SOFTWARE QUALITY REPORT 2011 - 2012 Usability Testing

  30. TURKEY SOFTWARE QUALITY REPORT 2011 - 2012 Q:Who is responsible for designing the user interfaces in your organization? User interfaces are designed by business analysts, developers and advertising agencies. Only 2% of the respondents say that UIs are designed by usability professionals. User interface design is not considered as a seperate discipline.

  31. TURKEY SOFTWARE QUALITY REPORT 2011 - 2012 Q:Which techniques is your test team using while conducting usability tests? ( you can select more than one ) User observation is the leading technique among usability tests.

  32. TURKEY SOFTWARE QUALITY REPORT 2011 - 2012 • Key Findings – Usability Testing • Importance of user exprience and usability testing is increasing • But understanding of usability is limited to user interface design • User observation will become popular

  33. TURKEY SOFTWARE QUALITY REPORT 2011 - 2012 Overall software testing market is in between introduction and growth stages where companies have a long way to achieve high quality projects

  34. TESTISTANBUL 2011 KEYNOTE SPEAKERS Silvia Zimmermann The Usability Professionals Association ( UPA ) President Patrick Hofmann  Usability Leader, Google

  35. TESTISTANBUL 2011 SPONSORS PLATINUM GOLD SILVER MEDIA

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