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Top 10 Reasons Why travelers Consider Using OTA's

An online travel agency (OTA) manages and sells accommodations, tours and transport on an online platform for travelers. Normally, they act as third parties who sell services on behalf of other companies. These OTAs offer many advantages with added comfort with more of a self-service approach. They also include a built-in booking system that allows instantaneous bookings.

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Top 10 Reasons Why travelers Consider Using OTA's

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  1. Top 10 Reasons Why travelers Consider Using OTA's An online travel agency (OTA) manages and sells accommodations, tours and transport on an online platform for travelers. Normally, they act as third parties who sell services on behalf of other companies. These OTAs offer many advantages with added comfort with more of a self-service approach. They also include a built-in booking system that allows instantaneous bookings. Here are the top 10 reasons why travelers should use them: 1. In one word – exposure! Online travel agents get several website visitors from all over the globe. Plus, they have placed themselves as a critic on everything related to travel. So, people trust the recommendation they get from OTAs. 2. Commonly, there is no cost, and you only pay based on performance. 3. Reductions in your online marketing budget. OTAs will spend on marketing and advertising to pull potential worldwide customers. 4. Users can quickly compare various accommodation costs, reviews and availability in one place. 5. OTAs can also make a profit from the billboard effect. This means that OTAs provide a form of promotion for service providers such as hotels on their platforms. Once the user gains this information, they may even go to that particular hotel website to make a direct booking. 6. Placing your property on several Online Travel Agents websites will be useful for your search engine optimisation (SEO), thus enhancing your visibility on Google. 7. Multi-channel marketing is the solution to providing an occupancy boost. However, it is wise not to have all your eggs in one basket. 8. Frequently Mobile Phone Apps are being used to book service at the last minute. Several OTAs provide these Apps at no extra cost. To offer this service yourself is very complicated and costly. 9. Appearing on Online Travel Agents websites will give your international property exposure. This type of exposure is usually very high to achieve individually. 10. Multi-languages & multi-currencies – most Online Travel Agents websites give these facilities.

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