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RADIO

RADIO. Hot Tip. Radio offers an ability to reach specific audiences through specialized programming. Radio can be adapted for different parts of the country and can reach people at different times of the day. example: radio is the ideal means of reaching people driving to and from work.

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RADIO

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  1. RADIO

  2. Hot Tip • Radio offers an ability to reach specific audiences through specialized programming. • Radio can be adapted for different parts of the country and can reach people at different times of the day. example: radio is the ideal means of reaching people driving to and from work. www.themegallery.com

  3. FOR FREE!!! Find and enjoy latest music all over the world Get the latest news and weather report www.themegallery.com

  4. Deejay - disk jockey 1 Studio 2 Radio Type 3 Component of Radio Program www.themegallery.com

  5. To be a DJ There is no right and wrong answer but it’s important to understand what your really want to do • What is your Radio Style? • What sort of music you like? • Who’s your audience? • What do you do best? www.themegallery.com

  6. Cable FM satellite Local wire networks Internet Audio broadcasting can be done via www.themegallery.com

  7. Example of live internet radio www.themegallery.com

  8. News/Talk Sports Community Music Hits Disney Radio by Type www.themegallery.com

  9. How to Write a Presenter's Script for Radio The intended audience Target the Script to the audience The Type of Radio Station The Genre of Music being played or The Style of the Talk Station www.themegallery.com

  10. Radio is the least expensive of all media. Because airtime costs are low, extensive repetition is possible. Radio’s low cost and high reach of selected target groups make it an excellent supporting medium Advantages www.themegallery.com

  11. Considered as a long term vehicle Audience Fragmentation The audience has little real loyalty to any one station Disadvantages www.themegallery.com

  12. Thank You! www.themegallery.com

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