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Vietnamese Modernized AO DAI Cluster

Vietnamese Modernized AO DAI Cluster. Khon Kaen, 4-8 July 2011 Ohmmar and Vietnamese team (Mr. Binh, Ms. Giang, Ms. Xuyen). Introduction. Ao Dai is the traditional costume of Vietnamese people.

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Vietnamese Modernized AO DAI Cluster

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  1. Vietnamese Modernized AO DAI Cluster Khon Kaen, 4-8 July 2011 Ohmmar and Vietnamese team (Mr. Binh, Ms. Giang, Ms. Xuyen)

  2. Introduction • Ao Dai is the traditional costume of Vietnamese people. • Our group members choose Vietnamese Ao Dai fashion to sell in world market for the high class fashion. • Create the cluster in Vietnam will utilise our basic technology, skilled labor force, creating employment opportunities.

  3. Executive Summary • Clusters: geographical concentration of enterprises which produce and sell a range of related or complementary products. • Fashion-Ao Dai Cluster development is mainly require supporting and strengthening the clusters by creating networking among the stakeholders. • Ao Dai SME Clusters in Vietnam have huge potential and critical to SME growth and requires several initiatives.

  4. The Target Cluster High Fashion Vietnamese Modernized “AO DAI“

  5. Description of Potential Members • History, • Population, • Employment, • Aggregated sales, • Export potentials, • Value added, • Raw materials endowments, • Labor supply, • Transport and logistics, • Other related industries, • Institutional structures & relations

  6. Cluster’s product

  7. Ha Dong map

  8. Ha Dong’s History • Thousand year history with many traditional business villages: brick, textile. The most famous product was SILK (Van Phuc Village) • Now, Ha Dong District has the fastest growth rate in comparison with other districts in Hanoi.

  9. Ha Dong’s Population • The population of Ha Dong is about 200.000 people which have been concerned as a potential labor force for Hanoi. • Not only in Ha Dong but also in center Hanoi nowadays are selling a lot of products are made from silk such as scarf, tie, dress, shirt and certainly, Ao Dai.

  10. Employment & Total sales • 785 families working in textile silk in Van Phuc Village (about 65% of total) • 2.5 to 3.0 million square meters silk are produced annually • Total revenue each year can reach 27 billion VND

  11. Export potentials • Korea • Japan • China • India • EU • America

  12. Value added • Silk production improve • Modernized Ao Dai design industry • Tourism • Country image • Skilled labor force

  13. Raw materials endowments • Ha Dong silk • TrachXa’s skilled labor force • Famous Ao Dai designers • Wellknown Vietnamese Ao Dai brand-name and image

  14. Labour supply • Ha Dong skilled labor force • Well known designers/ artists: Si Hoang, Minh Hanh • Ao Dai manufacturing companies

  15. Transport and logistics • From the old design a dress only in a village or a small area transportation was primitive dress, such as porters, bicycle, motorcycle, trains and automobiles. Today the production of dress usually only in villages, a clothing store or a fashion design company small or medium, the carrier may be car, train or plane (for export exported abroad)

  16. Other related industries • with the production of the dress shirt industry itself, her third coat, dress uniforms for pupils, students, flight attendant, waitress, tourist guides, teachers, Austria innovation from the wedding dress, silk, were out

  17. Institutional structures and relations • Ao Dai is the traditional costume of Vietnam, it represents the charm, elegant and bringing Vietnamese love & gentle to the world

  18. Client Products and Services

  19. The Cluster Diagram

  20. Description Cluster Analysis Investment Support Analysis Institutional Development

  21. Previous Cluster or EC Initiatives • Trach Xa trade village: 200 families • Ao Dai Association: • established July 2009, • lead by fomer chairwoman of Forreign Affair Department of National Essembly

  22. 7. The Diagnostiques Survey • SWOT • Wrong awareness about AO DAI

  23. SWOT ANALYSIS • Strength • New style of modernized Ao Dai • Available manufacturers • Skilled labor force • Good designers • Favorable location • Weakness • Costly input material • Expensive input expenses • Lack of business & cluster management skills • Poor marketing • Limit of capital • Opportunity: • Well-known Ao Dai brand-name & image • Increasing numbers of consumers • Government & professional association supports • Thread • Similar product competition • More substitution material • High cost for input material • Wrong awareness about Ao Dai

  24. Potential stakeholders • Marketing • Financing • Training • Investment and trade promotion • Professional associations • Quality control agency • Government • Big exporters • Event organization and management

  25. Government • Financing: Loans • From state-banks with low interest • From donors though ODA loans • Infrastructure: construct roads, water and electricity lines • Tax incentives • Biz matching

  26. Training Institutes • Raising labor skill • Training designers • Training models

  27. Potential Stakeholders Marketing agencies • Advertising agencies: Creating showrooms, fashion shows (on TV or on the Internet) • Event organizations:

  28. Potential Stakeholders Others • Big Exporters • Quality control agencies • Packaging companies • Transportation companies

  29. Cluster design -Who will be in the Cluster • Foreign and domestic designers. • Silk, dye, textile producers • Accessory makers/ importers • Wholesalers for textile and accessory • Quality control agency • Big exporters • Marketing and advertising agencies • Model agencies • Event management agencies • Training institutions • Investment and trade promotion organizations • Professional associations

  30. Incentives (Binh) • Land incentives • Tax incentives • Loans with grace period • Lower interest rates • Training

  31. Technical Assistance Needed (Binh) • Study tour • Matching services • skills training, • capacity development, • utilities, • modernized facilities

  32. Financial Assistance Needed (Binh) • Loans with lower interest rate • Investment incentives • Tax incentives

  33. Proposed interventions • Having conversations with local authorities • Looking for sponsors • Constructing factories and building storages. • Recruiting and training workers, creating showrooms and fashion shows and ready to export

  34. Government supports • Financing (banks with low interest rates) • Infrastructure • Grace period for land • Tax incentives • Business matching and investment • Technology transfer • Policies • Marketing & Promotion

  35. Potential Sponsors • Government • Professional associations • International programs and sponsors • Big companies • Entertainment companies

  36. International organizations • JICA • ADB • World bank • UNDP

  37.  Famous fashion brands in Vietnam  NEM IVY Seven AM

  38. Famous fashion Designers in Vietnam • Sy Hoang • Minh Hanh • Thien Van Tailor Company • PhuHien • TrachXaAo Dai Trade Village’s artisans

  39. Conclusions and Recommendations • Ao Dai is the un-touch area of world fashion market. • There are many potential in the market. • Improve feasibility survey and develop plan in detail • Persuade Government with the detail strategic plan

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