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Uncovering the Potential of Library Sales

Uncovering the Potential of Library Sales. Panelists: Jamie Carter: Operations Manager, Publisher Alley Ceneta Lee-Williams: Sales Manager, Random House Kuo-Yu Liang: Vice President, Sales and Marketing; Diamond Book Distributors. Library Sales Overall.

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Uncovering the Potential of Library Sales

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  1. Uncovering the Potential of Library Sales Panelists: Jamie Carter: Operations Manager, Publisher Alley Ceneta Lee-Williams: Sales Manager, Random House Kuo-Yu Liang: Vice President, Sales and Marketing; Diamond Book Distributors

  2. Library Sales Overall Total Net Sales (Units): Total calendar-year sales through Baker & Taylor (B&T); customer returns subtracted. Library Units: Calendar-year sales to libraries only (academic, public, school) through B&T. Included in Survey: Thirty-one major publishers; 14 major distributors and rep groups.

  3. Study Parameters: Part I • For April 2009 (30-day period), B&T bestsellers determined for each of 7 well-known categories tracked by the New York Times. • NY Times weekly bestsellers for the same period tracked and compared to B&T results. • Any titles appearing on Times lists removed from B&T results, revealing top-selling titles that succeeded outside the traditional retail environment. • B&T bestseller lists further refined to the top 15 “library bestsellers” in each category (majority of B&T sales for these titles came from library customers).

  4. Suspense Family Life Mystery Romance NY Times Bestsellers for Comparison Library Hardcover Fiction

  5. 5 Biography & Autobiography 2 History 3 Celebrity Authors 2 Pets NY Times Bestsellers for Comparison Library Hardcover Nonfiction

  6. LP 2 Urban Life / African-American 2 Romance NY Times Bestsellers for Comparison Library Paperback Fiction LP 4 Contemporary Women 3 Mystery Backlist has a larger role • Average units for Library Bestseller: 699/mo. • 4 of 15 titles are LP; rest are paperback originals. • 3 of 15 in autoship program; 3 of 15 are debut novels. • Library sales = +/-80% of total title sales for B&T.

  7. 2 Travel 2 Reference 2 Cooking NY Times Bestsellers for Comparison Library Paperback Nonfiction 3 Antiques & Collectibles 2 Family / Parenting Backlist has a larger role • Average units per Library Bestseller: 1210/mo. • 10 of 15 titles are in series. • Several publishers outside the mainstream. • Library sales = +/-90% of total title sales for B&T (one @ 68%).

  8. 2 Romance / Fantasy (Paranormal); 1 Fantasy NY Times Bestsellers for Comparison Library Mass Market Fiction 4 Romance / Historical 6 Romance / Contemporary

  9. Library Graphic Hardcover B&T Top Library Sellers Adult Juvenile • Average Units per Library Bestseller: 163/mo. • Opportunity exists for nontraditional publishers in this category. • Library sales are between 52% and 98% of total sales for B&T. • Backlist is active; 2 of 15 are autoship; list prices vary.

  10. Library Graphic Paperback B&T Top Library Sellers Adult Juvenile • Average Units per Library Bestseller: 537/mo. • Library sales are between 52% and 93% of total sales for B&T. • Most titles are in series (13 of 15 are autoship); list prices vary.

  11. Category Analysis: Fiction, New Releases Hardcover Trade Paperback

  12. Category Analysis: Nonfiction, New Releases Hardcover Paperback

  13. Category Analysis: Graphic Books Hardcover Paperback

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