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Sway Factor™ System Unleash the Power of LinkedIn to Build Your Business. September 2013 Session #4 Miles Data. Training Objectives. How to articulate your personal brand and create a fully optimized LinkedIn profile to promote it
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Sway Factor™ System Unleash the Power of LinkedIn to Build Your Business September 2013 Session #4 Miles Data
Training Objectives • How to articulate your personal brand and create a fully optimized LinkedIn profile to promote it • The value of a large network and steps you can take to quickly build yours • Quick ways to stay top of mind within your network and encourage referrals • How to uncover professional opportunities and connect with high value contacts • A repeatable, time-efficient and effective system for your long-term success
Session #4 Lessons • Pillar 3: Pledge unwavering personal commitment • Leverage the LinkedIn Search functionality for sleuthing and sales • Best practices for making “first contact” • Know who’s viewed your profile • Understand LinkedIn Group settings • Create your Social Networking Action Plan (SNAP!)
Advanced Search for Sales Sleuthing • Search by… • Keywords • Name • Company Name • Industry • Geography • Title • Narrow your search by zip code, seniority and more
Now What? After you’ve identified “persons of interest” you might: • Call, email, direct mail • Ask for an introduction • Attempt to connect • InMailpremium feature • Explore their ecosystem
Now What? After you’ve identified “persons of interest” you might: • Call, email, direct mail • Ask for an introduction • Attempt to connect • Explore their ecosystem • InMail premium feature
What Else? After you’ve identified “persons of interest” you might: • Call, email, direct mail • Ask for an introduction • Attempt to connect • Explore their ecosystem • InMail premium feature
The Art Of The Ask • Use the Get Introduced Through A Connection feature • Include a sentence or two askingfor the introduction • Separately, type a few sentences outlining your request that can be forwardeddirectly to the contact • Closethe loop! • See http://bit.ly/virtualintro for details
What Else? After you’ve identified “persons of interest” you might: • Call, email, direct mail • Ask for an introduction • Attempt to connect • Explore their ecosystem • InMail premium feature
People Always Want To Know… • Question: What’s the best way to reach out to a potential connection? • Answer: Value-add “small ask”; personalized & polite
People Always Want To Know… • Question: What’s the best way to reach out to a potential connection? • Answer: Value-add “small ask”; personalized & polite “I noticed on your profile in LinkedIn that you deal with companies in the same geographic area as I do, and I think we might be able to help each other with referrals. May I call you to see if we have a common interest? A 15-minute phone call in the next few weeks would be great if you can fit me in.”
What Else? After you’ve identified “persons of interest” you might: • Call, email, direct mail • Ask for an introduction • Attempt to connect • Explore their ecosystem • InMail premium feature
What Else? After you’ve identified “persons of interest” you might: • Call, email, direct mail • Ask for an introduction • Attempt to connect • Explore their ecosystem • InMail premium feature
InMails are response guaranteed: if you don't get a response to an InMail within 7 days, LinkedIn will return the credit to your account. Unused InMails roll over and accumulate for up to 90 days while you are a subscriber.
Leveraging LinkedIn Groups • Maximum # is 50 (excludes sub-groups) • Effective participation can require significant effort • 3 Ways to participate • Contribute, Comment, Collect Insights • Use a complete signature with each post • Adjustable settings: • Which Groups are visible on your profile • Email address where you receive updates, frequency • “Allow members of this group…” • Real benefit is entrée and intelligence