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Mainline Mexican - Tacos & Burritos on the Go

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Explore accessible, diverse, and fresh Mexican cuisine with our food truck, prioritizing convenience, affordability, and quality. Targeting students and local employees. Achieve growth while being the go-to destination for Mexican food in the Mainline community.

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Mainline Mexican - Tacos & Burritos on the Go

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  1. Mainline Mexican By: Michael Dwyer, Remington Pope, Chris Falvo, Matt Colonnese

  2. Mission Statement “Mainline Mexican strives to offer accessible, delicious, and diverse tacos and burritos for a fair price. Mainline Mexican will concentrate on providing convenience, flexibility, fast service, affordability, and fresh products to our target customers who hold these qualities at a premium. Our goals are to achieve reasonable profitability and growth while establishing our food truck as the premier destination for Mexican cuisine in the Mainline community.”

  3. Core Competencies • Outstanding Workforce • Flexibility • Location • Menu • Market Potential • Unique • Only food truck in the area

  4. Core Processes • Service Processes • Supplier Relationships • Customer Relationships • Manufacturing Processes • Batch Process

  5. Target Market Students Local Employees Ages 18-35 Median household income between $75,000-$99,000 The Target: • 39% of the population in age range • Median household income : $96,174 • Average age: 27.5 years old Radnor:

  6. Competition Chipotle Main Line Bistro Campus Corner Wingers

  7. Order Winners Locally Grown Accessibility Short wait times

  8. Quality Strategy • Lean Process • Eliminating Inventory Waste • Eliminating Overproduction Waste

  9. Quality Control • Inputs • Local Markets • Day of purchase use • Products • Emphasis on training employees • One owner present for every shift • Trusted brands

  10. Supply Chain Inventory Management • Suppliers • Local farmers markets • Sysco • Novamex • Coca-Cola • Grainger Industrial Supply

  11. Supply Chain Inventory Management Periodic Review System

  12. Demand per day

  13. Moving Forward

  14. Pricing Decision Industry benchmarks ~300% Mark up Increased rates for late-night menu

  15. Pricing Decision

  16. Pricing Decision

  17. Questions?

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