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Global PR Strategies for VisitBritain

Tess Longfield, Head of International Destination PR at VisitBritain, leads global PR efforts with over 1000 media visits and strategic partnerships featuring Britain's iconic characters. Engage with top media, access exclusive content, and explore Britain like never before!

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Global PR Strategies for VisitBritain

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  1. Press & PR Tess Longfield Head of International Destination PR

  2. VisitBritain Global PR - London • 1000+ media visits, 125 broadcast crews • Eyes and ears on the ground • Online media centre • B-roll footage • Visitbritainimages.com

  3. VisitBritain Global PR - London • Monthly media e-newsletter Britain Calling • Internal newsletters: Taste, What‘s Hot • Britain features • Sample itineraries • Character database

  4. What we need • Complimentary or discounted accommodation • Free entry to attractions • Interesting people to meet - characters • Quick response • High res images • Filming permissions • Good stories – and preferably celebs!

  5. Global Media Tour • 70 international journalists • 31 markets • 18 different languages • 1 member of the Royal Family

  6. Global Media Tour

  7. Integration with Partnerships • Global PR campaigns • Sherlock Holmes • Robin Hood • EPL

  8. Thank you

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