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Understand “ Being ” Before “ Doing ”

THE INTERNATIONAL SCHOOL OF PROTOCOL AND DIPLOMACY & THE BELGIAN-LUXEMBOURG CHAMBER OF COMMERCE FOR RUSSIA AND BELARUS PRESENTS Business Soft Diplomacy for Business By Ines Pires Specialist in Soft Diplomacy Expert in International Protocol Concept Strategist ISPD Founder.

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Understand “ Being ” Before “ Doing ”

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  1. THE INTERNATIONAL SCHOOL OF PROTOCOL AND DIPLOMACY & THE BELGIAN-LUXEMBOURG CHAMBER OF COMMERCE FOR RUSSIA AND BELARUS PRESENTSBusiness Soft Diplomacy for BusinessBy Ines PiresSpecialist in Soft DiplomacyExpert in International Protocol Concept StrategistISPD Founder www.ispdnetwork.org

  2. Understand “Being” Before “Doing” Attitudes vary according to family, culture, lifestyle, politics, beliefs and life www.ispdnetwork.org

  3. Businesses are Changing! So it’s Communication should change as well • Cultural • Technological • scientific Those changes affect the ways in which the communication and soft diplomacy is conducted. www.ispdnetwork.org

  4. Actors • Government • Institutions (international, regional…) • Business leaders • NGOs • Civil Society

  5. Perspective Countries Nationalities Companies Clients Shareholders Competitors Organisation Regulators Suppliers Staff BofD Partners www.ispdnetwork.org

  6. “If I want to succeed in guiding a human being ... I must find him where he is … to help a person, I must of course understand more than he does, but above all I must understand what he understands.” Kierkegaard www.ispdnetwork.org

  7. Successful Communication: Process of exchanging information between potential clients and stakeholders from different cultural backgrounds in a way that preserves mutual respect and minimises antagonism www.ispdnetwork.org

  8. www.ispdnetwork.org

  9. www.ispdnetwork.org

  10. Hard Diplomacy Model www.ispdnetwork.org

  11. www.ispdnetwork.org

  12. Soft Diplomacy Model www.ispdnetwork.org

  13. www.ispdnetwork.org

  14. WIN WIN Thank you for your Attention Ines PiresUrquiza – ISPD Exectuive Director - i.urquiza@ispdnetwork.org www.ispdnetwork.org

  15. Governments & Symbols Photo by Ines Pires-Urquiza www.ispdnetwork.org

  16. CULTURE NEGOTIATION DECISION Corporate Brain Reaction www.ispdnetwork.org

  17. The need to institutionalise the diplomatic mind-set throughout their organization, and to equip line managers at all levels to help shape the external environment. www.ispdnetwork.org

  18. Nation Branding management of a brand that represents a country, a state, or a nation. Think critically from a variety of business and social perspectives Economic Diplomacy decision-making, policy-making and advocating of the sending state-business interests. www.ispdnetwork.org

  19. Country Branding measures, builds and manages the reputation of countries www.ispdnetwork.org

  20. Place Branding www.ispdnetwork.org

  21. www.ispdnetwork.org

  22. Why a Company Need Diplomacy:business promotion between a home and host country www.ispdnetwork.org

  23. Conflict Resolution and Mediation www.ispdnetwork.org

  24. senior executives play the essential role by negotiating and creating alliances with key external players including governments, analysts, the media and non-governmental organizations (NGOs) but differences appear in www.ispdnetwork.org

  25. Dealing with V.I.P and Celebrities and Organising Promotional High level events www.ispdnetwork.org

  26. Relations with the Media Photo by Ines Pires-Urquiza www.ispdnetwork.org

  27. Language Photo by Ines Pires-Urquiza www.ispdnetwork.org

  28. Body language www.ispdnetwork.org

  29. Verbal Expressions & Forms of Address Photo by Ines Pires-Urquiza www.ispdnetwork.org

  30. Names and Image • Chiang Kai-shek, Franklin D. Roosevelt and Winston Churchill in II World War www.ispdnetwork.org

  31. Greetings and Manners www.ispdnetwork.org

  32. Eat and Drink www.ispdnetwork.org

  33. Dress Codes www.ispdnetwork.org

  34. Gifts www.ispdnetwork.org

  35. Structure of ThoughtsReligion and Philosophy Photo by Ines Pires-Urquiza www.ispdnetwork.org

  36. Colours www.ispdnetwork.org

  37. Luck Photo by Ines Pires-Urquiza www.ispdnetwork.org

  38. Gender www.ispdnetwork.org

  39. Customs and Attitude Photo by Ines Pires-Urquiza www.ispdnetwork.org

  40. Time & Punctuality Photo by Ines Pires-Urquiza www.ispdnetwork.org

  41. Prejudice www.ispdnetwork.org

  42. Transparence in Business Photo by Ines Pires-Urquiza www.ispdnetwork.org

  43. Thank you for your attention Electronic Business Card Where to find me? Depends who calls… I do not know exactly today How to Find me? Call ISPD Headquarters in Brussels at +3228301222 or email me at i.Pires@ispdnetwork.org What? They call me Soft Diplomacy Skills Specialist but I am just motivated to help people like you www.ispdnetwork.org

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